Take a Bite of the Doggie Treats Industry

Jul 14
21:00

2003

Stephen Bucaro

Stephen Bucaro

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Take a Bite of the Doggie Treats Industry

By Stephen Bucaro

According to a poll by the American Pet Association, over
13 million dog owners consider their dog to be their best
friend. Over 28 million dog owners purchase Christmas
gifts for their dogs. Almost 5 million celebrate their
dog's birthday by giving them a special treat. I bet most
dog owners give their dogs a treat every day!

Dog owners own a total of 61,542,900 million dogs. Many of
those pet owners are looking for nutritious treats for
their pets. They want treats made from fresh organic
ingredients without preservatives or hard-to-digest
fillers. The Pet Food Institute says sales of organic pet
foods was $29.4 million last year. That's a lot of doggie
treats!

You could make yourself a lot of money by taking just a
small bite of that $29.4 million doggie treats industry.
And if that doesn't get you drooling, there are about
twice as many cats that can eat the same treats. The
healthy pet treats industry is growing at a rate of 13.8
percent annually.

Chicken Doggie Treats

1 1/2 cup shredded cooked chicken
1/2 cup chicken broth
1 tablespoon soft margarine
1 cup whole wheat flour
1/3 cup cornmeal

Blend the chicken, chicken broth and margarine. Then add
the flour and cornmeal. Knead and roll dough to 1/4 inch.
Cut into one-inch pieces and place on an ungreased cookie
sheet. Bake at 350 degrees for 20 minutes. Makes 18
biscuits.

A nice thing about the pet food business is that you are
not subject to the same health department inspections
that you get with human food. However, you still need to
maintain a clean working environment and provide a fresh
product if you want your company to develop a good
reputation.

You need to be aware that certain food items are toxic to
pets - for example: apple seeds; apricot pits; avocados;
coffee; tea; chocolate; most nuts; mushrooms; onions;
potatoes; rhubarb leaves; salt; and yeast dough.

Remember, even though the pet consumes the treats, it is
the pet's owner that you have to please. Experiment with
your recipes and make the shape of the product fun for
the pet to chew on. A happy pet eagerly devouring your
treats will please the pet's owner.

Cheese Doggie Treats

3/4 cup shredded cheddar cheese
5 tablespoons grated Parmesan cheese
1/4 cup plain yogurt
3/4 cup white flour
1/4 cup cornmeal

Combine the cheeses and yogurt. Then add the flour and
cornmeal. Knead and roll dough to 1/4 inch. Cut into
one-inch sized pieces and place on a greased cookie sheet.
Bake at 350 degrees for 25 minutes. Makes 24 biscuits.

Example Doggie Treats Business

When Kim Kern put her home-baked treats out at family
gatherings, Sheba, the family's dog, would snatch a few
treats from the table for herself. But when Sheba was
diagnosed with diabetes, she was no longer allowed to
share in the treats.

Kim decided to make diabetes safe treats for Sheba by
removing the sugar from a dog bone recipe that she found
on the Web. She continued to modify the recipe until Sheba
indicated it was perfect by eagerly devouring the treats.

At the next family gathering, a friends dog joined Sheba
in eagerly devouring the treats. When Kim baked some extra
treats for the friends dog, she ended up with a bunch
extra. She gave the extra doggie treats to her sister,
Susan, who gave them to customers at her ceramics shop.

The customers said their dogs loved the treats, and asked
if they could buy more. Kim baked more doggie treats to
sell at the ceramics shop. The treats started selling
fast.

Kim decided to expand her line with a variety of treats.
Soon she was earning enough to quit her job. Now she
spends her days listening to music while batches of
doggie treats bake in her oven. She expects to make
$100,000.00 this year. Visit Kim's Web site at
Www.lazybonesbakery.com

Healthy pet treats is a $29.4 million industry growing
13.8 percent annually. If you like to bake and you own a
dog that can help you test your products, you could make
yourself a lot of money by taking a small bite out of the
doggie treats industry.

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