The philosophy of the digital entrepreneur, or the Tao, is a concept that emphasizes the importance of balance and fairness in business transactions. If the exchange between an entrepreneur and their customer is not balanced, it may not be valid, even if the entrepreneur manages to deceive or shortchange the customer. This imbalance will eventually have negative repercussions.
The Tao of the digital entrepreneur is about succeeding without conflict. This is particularly relevant when engaging with online markets. It is possible to conduct business and achieve success without alienating potential customers. The internet is a vast market, and it requires patience to navigate it effectively.
The internet has become a great equalizer for small businesses, allowing them to reach a global audience. However, it is crucial to treat the internet with respect. This means recognizing that it is primarily a network of people. Interacting with these individuals online is almost the same as interacting with them in person.
Here are some guidelines that can help digital entrepreneurs navigate the online business landscape:
Patience is Key: Many people believe that they can quickly make money online by simply setting up a website and sending out mass emails. However, this approach often leads to disappointment or even backlash from recipients of unsolicited emails.
Stay Grounded in Reality: There are no quick schemes to get rich on the internet. It is important to approach online business with a realistic mindset. Spend time understanding the market, customers, and products before diving in.
Focus on Substance Over Style: Avoid flashy logos and graphics that take a long time to load. Customers want answers, not flash. Design your website with the customer in mind, keeping it simple and easy to navigate.
Give More to Get More: If you have a business website, make it a place that people value visiting. Offer something of value for free, such as downloads, reports, or information.
Hone Your Craft: Work on improving all aspects of your business, including your sales letter and advertising copy. Choose powerful words that elicit emotional responses.
Be True to Yourself: This is perhaps the most important advice. If you promise to make millionaires out of people, you should be one yourself.
In conclusion, the Tao of the digital entrepreneur is about doing what is necessary, regardless of what others think, and doing what must be done, regardless of the effect on others. This may seem contrary to the spirit of online etiquette and selling protocols, but it is not. The business of business is making money. If you approach commerce with any other ideas in mind, you are certain to fail.
Remember, success in online business requires belief in yourself, careful planning, and persistent effort.
