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Understanding Ezine Publishing!

Understanding Ezine Publishing!© 2004, Jon Kogan, All Rights Reserved.http://www.zivomarketing.comI can remember my first reaction to word "ezine". What is it?The word "ezine", (pronounced ee-zeen), i...

Understanding Ezine Publishing!
© 2004, Jon Kogan, All Rights Reserved.

I can remember my first reaction to word "ezine". What is it?
The word "ezine", (pronounced ee-zeen), is a shortened version
of "electronic zine", which is a word used to describe short
self-published "electronic magazines".

Ezines can be email-based, Web-based, or presented in some other
electronic format. However, for the most part, when publishers
speak of their "ezines", they're usually referring to an email

"Ezine publishing" has grown in popularity over the last several
years to the point where there are thousands of "ezines"
covering virtually every topic under the sun.

Some "ezine" gurus have spent years of tedious, zombie Internet
surfing and late night fact finding through manual work to
compile their personal arsenal of "ezine" marketing tools and
resource list.

Email publishers produce their "ezines" for a variety of reasons
and the following are among the most common goals:

Generating Revenue - Generating a profit is one of the most
common "ezine" publishing goals. The sources of "ezine"
revenue include advertising, sales of products or services
affiliate revenue, and so on. The "ezine" serves as a support
mechanism for the product or service and adds value to it, which
encourages more sales.

Generating Leads - Publishing an "ezine" is a great way to
generate leads with the same pursuits and interests. Important
personal and business contacts are made every day between
"ezine" publishers and their subscribers.

Supporting a Website - An "ezine" creates an excellent means of
driving repeat traffic.

Once you've determined your goals, for starters, you should plan
a publishing strategy that will best enable you to reach those
goals. You need to decide on "ezine" topic, determine the
frequency, issue size and the most importantly, develop the

One of the most popular types of "ezine" content is the
"article". "Articles" might be of the news, how-to, entertaining,
or other variety. As an example, since I am in home business, my
article content is focused on marketing ideas, useful business
building resources, time saving tools, website development and

It is highly recommended that you produce at least some of the
content yourself. As a publisher, you are in the unique position
to be able to create your "ezine" unique "personality". Your
subscribers will learn to identify it over time and may come to
appreciate your "ezine" for precisely that reason. Other popular
sources of content include staff or freelance writers, syndicated
content, or reprints of articles from other "ezine" publishers.

On the other hand, if all of your content is un-original and
your "ezine" offers nothing unique to your subscribers, they will
not have much of incentive to read each issue or stay subscribed.

About the author:
Jon Kogan is Founder of ZivoMarketing and Editor of Home
Business Breakthroughs Ezine!

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Jon Kogan was born, raised and educated in Ukraine.
Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world.
In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it’s simple and easy to join the ranks of success-minded people by choosing to start a home business.

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