You want people to know that you are capable, upbeat, confident, and credible. You want to increase your business reputation and profile by taking advantage of any media exposure opportunities that allow you and your business to present your products and services, and thus your knowledge, in a variety of venues that highlight your business as the best in the market.
Why spend thousands of dollars when you can gain market awareness for free?
Brand recognition assists you as you establish and expand your online presence. It's easier when you use a media kit to help secure your positioning in the marketplace. By creating your own media, you have the control over all the aspects of marketing, and you will have achieved a major milestone in promoting your business. The aim of successful brand recognition is that your customers will recognize your name and will be willing to buy, and even pay more for, your products and services because of your commitment to value and quality. You need to remind your customers often that their decision to buy from you was the right decision. You let your customers know this by sending links or e-mail newsletters that highlight the media exposure that you have developed. You can never stop promoting your company--it's a continuous circle of advertising, promotion, and publicity.
By building your business profile, along with your brand recognition, you greatly improve your trustworthiness and credibility within the offline and online marketplace. This stops the high exit-and-drop rates that are often experienced by many Web sites as Web visitors come and go when they are not familiar with your company or its products and services.
Be an Expert About Your Products and Services
Knowing you're an expert in the marketplace isn't going to be enough; you need to let the public and your customers know that you are an expert. Successful marketing is one of several things that will determine the prosperity or failure of your online business. Here are some tactics and tips that you can use for the successful marketing of your business:
*Be creative and look outside of the box. You need to establish new ways of marketing your products and services. Take time to examine your competitors so that you know what they're doing and what you have to do better. Visit niche product sites online, and then model their promotions.
*Brand recognition and continuity. This is an important, although many times overlooked, tactic in establishing the credibility of your company and the quality of the products that you provide. Put your company logo at the top of your online order forms to encourage brand recognition. People will get to know your business, and familiarity with your products and services will lead to success. Make your guarantees clear to customers, and honor them.
*Take the occasional risk. Taking a stand and voicing an opinion in a respectful debate will win you attention and respect for your leadership in the marketplace.
*Build an advertising campaign not only around your product or services, but around current events, community support, and unique marketing campaigns.
Positioning yourself as an expert in your target market takes patience, time, and confidence. Just knowing the advantages of effective marketing is half the battle in getting there. Remember, it's the combination of advertising online and offline that really communicates the benefits and unique aspects of your business, and that will drive potential customers to your Web site.
Publish Your Market Knowledge
Take any opportunity to publish your knowledge about your products and services since there are several advantages that will aid your online marketing strategy. Foremost, publishing your knowledge puts you in the position of expert in your product market, which draws traffic to your Web site and contributes to your brand recognition.
Your goal when it comes to publishing your expert knowledge is to publish for free. There are ways that you can publish a full page of promoting yourself and your business without spending a dime. Contact editors of trade and other publications and offer them your press releases or articles for their next publication. Many editors are looking for useful and relevant content so that they can meet deadlines. You need to take advantage of this opportunity and create the perfect article for publication. Make sure that you target newspapers, magazines, newsletters, Web sites, and Web magazines as ideal opportunities for displaying your article. Keep in mind that magazines that have both an offline and an online image are excellent for increased exposure for driving customers to your Web site and increasing the public awareness of your company and its products or services.
Why is Website Design Important?
A well-conceived and consistent design helps draw attention to what has changed as the visitor moves from page to page. Ideally, what changes is the most important part of the page, the stuff your customer is interested in.
What Every Small Business Must Know About Marketing
When it comes to marketing a small business, you have probably made the same mistakes as others, which means you claim to offer the same benefits and services as others in the industry. Here are some tips and ideas for small business marketing.
Web Marketing Analytics 101
Web Marketing Analytics is the process of accurately measuring the effectiveness of online marketing initiatives.
