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What You Should Know About Virtual Staging

It won`t be an exaggeration to say that every real estate agent has heard at least once about virtual home staging. Some of them successfully use this service in their real estate practice while others are still pondering. Actually, there are no reasons for hesitation and to prove this let us point out some facts that clearly display virtual staging effectiveness and necessity. So, what should you know about this technology? Here are some questions we are usually asked by first-time customers (mostly, second time no questions appear because they are already aware of the process and results it achieves).

What are key reasons for using virtual staging services?

The idea of home staging, both actual and virtual, is the same. Empty houses look unattractive for homebuyers and frequently do not invoke a desire to buy them after the first two visits. All these houses with bare walls and no furniture seem lifeless, boring and similar in many respects, so people searching for home face the difficulties in choosing the properties and visualizing themselves living in these homes. Besides, not everybody has a vivid imagination and design flair, and sometimes people simply cannot visualize how comfortable and beautiful properties are.  From the other hand, virtual staging stands as a powerful lever of influence on buyers psychology as it is set to enhance client's impression from houses. And, probably, the biggest reason to use virtual staging services is to generate more online leads. The most valuable information on realtor's site is pictures of his listings and, frankly speaking, there is a huge difference in general web page view and it's conversion capacities when we compare photos of white walls and homes with modern stylish interiors.

What is virtual staging and what do you need to work for the project?

To put it plainly, virtual house staging is placing furniture, decor elements and unique design patterns on photos of empty rooms using special 3d rendering software such as 3d max, Adobe Photoshop, CorelDraw and others. Virtual staging also allows seeing how your home will look like after renovations as it becomes possible to change the color of walls or flooring in the existing interior. 

To start working on a project, customers usually asked to provide professional photos of rooms taken from desirable angles. Secondly,  so-called reference images to understand what types of design and styles the client prefers will be needed. (this point is also the best way to minimize any reworks).  When these materials are received, 3d designers start creating.

Why virtual staging is better than physical staging or hiring a personal designer?

The answer to this question is deprived of originality - virtual home staging is many times cheaper than traditional one. Choosing the latter, you pay a designer and for renting the furniture and in case the home is not sold quickly, you'll pay these renting fees monthly. Eventually, it may cost realtor thousands of spent dollars while paying for virtual staging is one time costs. On average, physical staging of 2000 sq. foot house cost from $2000 - $2500 a month and it should be mentioned that stagers always require a minimum contract (for about 3 months) and even if you sell the home the next day, you'll receive the bill up to $7000. In turn, the price of one virtually staged room starts from $60, making some renovations in already given interiors is slightly more expensive because all the room with existed design and decor elements is recreated in 3d.

Virtual staging is about showing properties homebuyers like very much. But these properties (with these particular decorations and furnishing) do not really exist, don't you see the element of deceit here?  

There is no real estate agent who aims to sell the virtually developed interior, the task of all realtors is to sell home itself, so it is quite natural that they disclose the fact of 3d staging to homebuyers. Furthermore, seeing only a staged home is not great too, paying too much attention to design details of any certain room, a buyer can miss something about the rest of the house, sometimes professional staging can distract from other important things. Speaking about online listingsFree Web Content, some realtors put a “virtually staged” mark on photos not to mislead the buyers from the very beginning.

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My name is Jeena and I am very fond of interior design of personal spaces, living houses, and apartments. I also like to write about design, art and décor. Currently employed in a virtual staging company, which gives me a great opportunity to work on different projects and transform empty and blank spaces into warm and attractive areas. Feel free to contact me on Twitter or Facebook 

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