The Internet has become an excellent source to market online in work from home business opportunties. Using the Internet heightens the need for an effective training and marketing system in order to be successful with new venues now available online.
This article provides a classification of the three best ways to produce Internet leads in a home business. In a previous article we made the case for the best home based business being in the field of network marketing. However regardless of whether using the MLM network marketing model,
or not, the Internet has become very fertile ground for the development of sales leads.
What are the most valuable ways to find sales opportunities for your home based venture? We cover three main ideas from an excellent webinar presented recently by Ken Cobb of Next Level Enterprises. We overview in the following paragraphs, in general, the three main ways:
1. Paid methods - The foremost "paid" methods to generate Internet leads for you business include pay per click (PPC), banner advertising, and ezine articles or ads. PPC includes, of course, Google Adwords as well as others and produces the main revenue for search engine companies. Banner ads have declined lately. Banners are paid spots on the most popular, busy websites, using banner impressions as a criteria for billing. Ezine ads are widely available in almost any niche and remain an excellent way to generate leads for work from home business opportunities.
2. Search Engine Optimization (SEO) - SEO is growing in popularity, since it is essentially free advertising and also produces the best quality leads. SEO requires significant investment of time and resources, whether accomplished in-house or using a consultant, however. Within SEO, the primary methods used are blogging, article marketing and press releases.
3. Closed Social Networks - These include popular Web 2.0 sites such as Facebook, Twitter, and LinkedIn. As many Internet marketers have discovered, Facebook is no longer just about reconnecting with old friends. Similarly, Twitter is not just micro-blogging, but very effective in boosting online content to generate leads. Similarly, LinkedIn initially focused on networking for 9-5 jobs is now a great way to generate new contacts and sales leads.
Generating leads for a work from home business on the Internet is really no different than generating leads in traditional sales methods, except that automated tools provide extensive new capabilities never before available. With this incredible leverage there are inherent dangers that can completely negate an inexperienced marketer's efforts.
For instance, the days are over of simply blasting out your business ad to thousands or even millions of unsuspecting recipients whose email addresses have been "harvested" online. Inexperienced marketers soon discover this, finding their Internet "rights" completely cut-off. Spam filtering is now very effective against once viable email marketing tactics.
Spam filtering is employed against all three current methods of Internet lead generation as well, whether paid, SEO, or closed social network. For instance, an inexperience marketer may join a social network and begin immediately sending out his links related to his or her products and services. This is the fastest way to lose friends and get dropped from online groups on the planet. Marketing training and education becomes paramount as more and more amateurs begin using the Internet to generate leads for their work from home business opportunities.
