Your Online Fortune is just a Click Away! By Steve ... before you flick the switch on your Internet ... make sure you've nailed the basics and your strategy ... sound.W
Your Online Fortune is just a Click Away!
By Steve McClain
But before you flick the switch on your Internet Marketing Machine make sure you've nailed the basics and your strategy is fundamentally sound.
While the Dallas Cowboys Defensive Coordinator, Ernie Stautner told me "the difference between a Pro and a Non Pro is the Professional does the basics extremely well". And that I have found to apply to just about everything in life and especially in starting and operating a profitable online business.
The Information Superhighway is littered with road kill. The phenomenal advantages of Internet Marketing vs Traditional Marketing has lured many to jump right in unprepared and you can avoid being hit head on by subscribing to informative publications like this one and seeking help and advise from the Pros.
Before you launch make sure your product or service is a proven winner for marketing online. Set up in detail every operation and every procedure and then automate everything. Finally, put in place your marketing strategies to build an ever increasing traffic to your site.
You could have the hottest most desired product and the latest greatest web site with all the bells and whistles but if no one ever sees it your not going to make any sales. Building traffic will be where you'll want to concentrate your efforts, and since there's not going to be much time for setting up operations, do all you can before you launch.
For example; offline products and services crash and burn in cyberspace! How long can you tread water trying to stay afloat against the current? You'll want careful strategic planning on what products and services you plan to market, especially if you don't have unlimited resources.
By far the easiest to launch and most profitable online business ventures tend to be among three categories. Information Products, Network Marketing and Affiliate Programs.
When people go online they are not looking to buy anything! Sorry! I don't mean to burst your bubble especially if your really passionate about your product or service. However, people are willing to pay a premium price for specific highly targeted information especially when it's instantly available. You'll do quite well with high demand digital information products that a customer can download from your site the instant their credit card is approved. The Internet is ideally suited for this type of product and business.
Network Marketing also tends to be particularly suited to the strengths of the Internet. Hugh numbers of total strangers from a global market are filling downlines that once consisted of a few badgered family members and friends. I particularly like to utilize the tremendous power of Internet Network Marketing to build traffic to my main site and products.
The third business model that does especially well online is aligning yourself with an existing company as an Affiliate who receives commissions. There are a great number of Affiliates who do extremely well with no web site or products of their own. They prefer to focus their time and efforts on marketing alone. This advantage makes it possible to effectively manage and promote multiple affiliate programs simultaneously. Like many Webmasters, my affiliate programs serve as a convenient link, an "in addition to...in case you need it".
More often that not, your not going to be able to quit your day job marketing in just one or two of these three categories no matter how well they do. Once you get one product or program to produce a profit say at a realistic $400 to $700 per month then start another, then another. Make sure your basics are covered so you can move on with out having to keep looking back over your shoulder. Because promoting Multiple streams of income at $400 to $700 per month each can easily add up to $5000 to $10,000 per month. The Pros do $1000 or more per day perhaps you will too.
---------------------------------------------------------------- Steve McClain is the Webmaster of Instant Internet Empires at: http://www.ezstepbystep.net and publisher of Enterprise Issues newsletter that brings you powerful Internet Marketing Concepts and Traffic Strategies that you can use right now! Subscribers get 14 FREE Internet Marketing eBooks a $260 value. Send a blank email to:mailto:ezstepbystep@GetResponse.com ----------------------------------------------------------------