I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the ... was ... there wasn't really much there. Too often, new
I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there. Too often, new folks to the Internet marketing world make this crucial mistake. They think that if they build a site, customers will automaically show up and start buying stuff. When those customers don't materialize, the site owner often gives up and quits.
In order for any site to attract quality visitors, there are some things that need to be done. In this article, I will give you a small list of objectives, along with brief hints on how to go about meeting them. If you follow through, your site will advance in the search engine rankings, and before you know it the visitors will be showing up faster than you can count them.
Search Engines Love Content
Involve yourself in an ongoing process of collecting and/or producing articles for inclusion on your site. There are many sources of articles on the Internet. Some of them charge a small fee, while others are free. Look for articles that are relevant to the subject of your site, and add them. If these articles are rich with the keywords that you wish to target, so much the better.
You can also write your own articles. This allows you to concentrate on the keywords that you wish to target, and establishes you as an expert in your field.
By adding your resource box, with your URL, to the end of your articles and then submitting them to other sites and Ezines, you can generate additional traffic to your site. More about this later.
Invite your visitors to submit articles to your site for publication. This helps to build visitor loyalty, because eveybody likes to see their name in print;)
Search Engines Love Links.
The second thing that you need to do is exchange links with other websites. Search Engines look to see how many links point to your site and use this information to gauge the importance of your site. The more links you have, the better, but look for links that add value for your visitors. Make sure that you link to quality sites that are somehow related to what your visitors are looking for. In this way, you will get traffic that is targeted to what you are trying to sell. This will increase your chances of making sales or signing up affiliates who have a good chance of being successful in your business.
There are two basic types of links; reciprocal links and one way links. Reciprocal links occur when you trade links with another website. These are important because not only do they help in your rankings, they also generate traffic from the sites that you link to. One way links are a bit different. These are links that point people to your site, but do not point your visitors away from your site. As a result, they are more valuable. Not too many webmasters are willing to give away one way links, but there are a couple of good techniques that you can use to get them.
1. Write articles and offer them for publication. You will be pleasantly surprised by the number of sites and Ezines that are looking for quality articles to use for content. By placing your resource box at the end of the article, and including a link to your site, you can generate dozens, if not hundreds of one way links to your site. To find sites that accept articles, simply do a search for 'Free Website Content.' You will find several good sites. Also think about joining the Directory of Ezines. Many of the publications listed there accept articles, and some of them will even invite you to write for them on a regular basis.
2. Visit several forums and bulletin boards that deal with stay at home jobs. Especially, those that are directly related to your field of expertise. Many of these allow you to include your URL in your signature block. By participating in these forums, you will be able to create many more one way links to your site. Just make sure that you offer sound advice, and make relevant posts. If you don't, you could be considered a nuisance or worse, a spammer.
The addition of content in the form of articles and links to your site should be an ongoing process. If you concentrate on these two things and continually add to your site, you will not only move up in the search engine rankings, but you will end up with a site that has great value to your visitors. Add to your site every day. Remember, you are in competition with a lot of other related websites, and chances are,they are already be doing this.
Robert Thompson is retired from the United States Air Force. Since his retirement, he has operated several successful businesses. He is a proud Team Leader with SFI and operates http://www.stayathomejobs.net Stay at Home Jobs offers a wide variety of informative articles and features for the home business entrepreneur. Membership is free. For a free copy of the Stay at Home Jobs Newsletter, send a blank Email to News@badbobrst.par32.com