Roofing Company Marketing 101

If you're intent on having a successful roofing company, it's no secret that marketing is the key. Though quality marketing will never replacement quality workmanship, you will find that your business will fail to grow if this aspect of business is ignored. Keep in mind that the process involved in a successful marketing plan can take months and even years to perfect. But if you're serious about getting your name out to a broad number of customers, it's a road you'll need to go down. In this article, we will outline a few tips to help make your roofing company the most well known in your area.

Step 1: Determine your target audience. In general, there are two types of customers to which you should be placing a focus. Advertising campaigns should be directed towards each.

Customer number one is someone who insists on waiting until a point where his or her roof is in very poor condition due to negligence. In order to successfully market your services to these customers, you will need to focus on the practical benefits associated with a new roof. These include aspects like leakage protection and energy savings. In addition, you may also want to place an emphasis on your value. These customers will likely move on the best deal they can find. With this in mind, you may want to place something in your ad to the effect of "We will complete your job on time, within budget and to your complete satisfaction."

Customer number 2 is someone who is interested in your services as a way to add to the value of their home. These customers are most commonly found in well-to-do areas where the neighbors are all intent on having the nicest looking house on the block. In order to grab the attention of these customers, you will need to focus your marketing efforts on the quality of your work as well as your ability to provide a wide selection of roofing materials to suit their every need.

Step 2: Make sure to add your logo to company vehicles. If you don't already have a logo, be sure to get in touch with a graphic designer. Your logo should be easy to read and look good in black and white. Adding your logo to company and personal vehicles will help increase your visibility and professionalism. As your company will be a mobile one, this form of advertising can easily be one of the most effective.

Step 3: Once you begin a project, be sure to add a sign with your company logo to the property you are working on. This method will help increase visibility and exposure and make neighbors more inclined to take notice of the work being done.

Step 4: Start advertising in local shopping and home magazines, classified ads, local newspapers and the yellow pages. Be sure to make your ad consistent with the company brand and keep up on the advertising. The idea is to make your company the first name that comes to mind when area residents require roofing repair, maintenance and replacement work.