Amitabh Bachchan Tweets His Estrangement With IIFA
Bachchans and IIFA have got estranged and Amitabh Bachchan who has been IIFA Awards Ambassador will not be attending the Awards ceremony to be held in Toronto this year.
“Not coming to Toronto IIFA.. IIFA says my services are not required..” tweeted Bachchan.
The main reason why this estrangement took place is Bachchan family’s not attending the last year’s award ceremony that was held in Sri Lanka. Bachchans abandoned the show last year because they did not want to lose the support of South Indian fans for their movie Raavan which was to be released at that time. Tamilians put up huge protests against the Awards and asked Bollywood not to take part in it. The protests were to demonstrate their contempt for the crimes committed against Tamil people in Sri Lanka.
Although the protests from the Tamilians compelled Bachchans to abandon the show as they didn’t want to enrage their South Indian fans before the release of Mani Ratnam film Raavan,
Abhishek and Aishwarya diplomatically announced their pre-occupancy with shooting for some advertisement scheduled in Europe exactly on those particular dates!
When Amitabh Bachchan denied attending IIFA Award ceremony even after being its brand ambassador for about a decade, IIFA dissolved the concept of brand ambassador. The most interesting part of the entire episode is Big B’s claiming that it’s the IIFA Award ceremony organizers who didn’t want him at Sri Lanka and who again don’t want him in Toronto, even when IIFA wanted his presence last year! “Its not me… it’s the organizers of IIFA that do not want me in Toronto.. Sri Lanka was the same..” tweeted Big B.
At the same time IIFA doesn’t want to harm their relation with Bachchans thus, they told the media that they would not stop pursuing Bachchans for their participation in the ceremony; eventhough they had invalidated the concept of brand ambassador, Bachchans presence would always have a special meaning for IIFA.
Well, now since IIFA has removed its brand ambassador designation, it won’t be paying Amitabh Bachchan for his presence in the show, and there isn’t anything to motivate Big B to attend the show, so IIFA shouldn’t think of his presence anymore!!
