3 Reasons Blogs Make Great Squeeze Pages

Squeezes pages serve a vital role when it comes to building a list for business purposes online. One drawback to setting up a separate page for collecting names however is if people do not join your opt-in list they leave the page and are gone, forever! Conversion rates on these pages are notoriously low, which is a shame considering the hard work you invested in generating the traffic. Worse yet these people are never even 'exposed' to any sales offerings you may have since their only option was to either opt in or leave. What if however, you were to set up a small business blog that allows people the option of 'choosing' to join your opt-in list while allowing them to continue navigating your site?

Here is a look at 3 distinct advantages using a small business blog for building a list presents you and how it would increase your opt in conversion rates!

No Pressure

Let's face it when you present people the 'ultimatum' of giving you their contact information or they get nothing that is pressure. People do not like to be pressured but they do like to have options. When you set up a small business blog that can capture names but still allows visitors to look around nonetheless you allow them a choice with no pressure! If the content is good perhaps they bookmark or grab your feed. If content continues to deliver...bingo! Nothing like having repeat visitors to your squeeze page!

Referrals

Once people subscribe to your blog or take the feed they will often refer friends or colleagues as well. Now you have others helping to generate traffic to you small business blog allowing you more time to focus on creating great content. As these people become more loyal to your site it is only natural for their resistance to, or fear of joining your opt-in list to decrease. At this point good things are happening as you are now building a list with the help of your loyal readers.

Site Interactivity

Once people land on your blog and see the interactivity, this sense of community helps to create a friendlier and less invasive environment. Although new visitors may not opt-in immediately it is a good bet that they will return perhaps to join another day. Your small business blog is now serving as a 'welcome mat' as oppose to a more 'threatening' and impersonal squeeze page! As the saying goes, you get more with honey than vinegar!

Squeeze pages serve only one function and that is to get people to join your opt-in list however their conversion rates are normally very low. To make matters worse, unless folks opt in, they never even see a sales page. On the other hand using a small business blog for building a list makes sense from the standpoint that people may return and will always be exposed to any sales offerings regardless! As suggested above using this option does present some very strong arguments, and for the serious business builder this approach is definitely worth considering.