With the availability of thousands of articles online, marketing your article and increasing the click through rates may seem a daunting task. With determination and hard work however, you can do it ...
With the availability of thousands of articles online, marketing your article and increasing the click through rates may seem a daunting task. With determination and hard work however, you can do it.
Here are some methods to market your article:
1. Arouse the curiosity of the readers.
The title of article should be succinct but thought provoking. You should provide an exciting headline that readers would find enticing, so they would read on. Avoid using negative words in the title; readers want motivation and not discouragement.
2. Research for keywords related to your topic and use them.
These keywords are the words that Internet surfers usually use to search for topics. If you have these keywords in your article, the search engines will index your article more, leading to increase click-through.
3. Your article should be information-laden and easy to read.
Blank spaces in between paragraphs present a neat preface, and would prompt the reader to click the link, which says, “click here to read more…” Create subheadings and be organized in your presentation.
4. Post links leading to your article in various social networking sites
FaceBook, MySpace, Twitter, Friendster, LinkeIn, Yahoo buzz, Mixx, Digg and many others are good places to add your links. These networking sites allow you to post your links to any article you would like people to read. These are all free sites; the only requirement is for you to join their communities. This is a sure method to increase click through of your link and consequently the ads in your post as well.
5. The ads in your article should not distract the reader.
Readers do not like to see distracting ads when they are reading. The ads should blend with the theme of the site. That is why even Google Adsense displays ads that are relevant to the topic, and to the site’s or blog’s color.
6. Use impressive resources.
If your references for an article are from well-known sources, then most probably readers will click through and continue reading. Be certain that you have shared vital information from your resources.
7. The reader should know at hand what’s in it for him.
Give something to the reader to take home after perusing your article. It may be a free eBook, a discount coupon, a link to a contest, and many more. Be innovative.
Marketing your article by increasing the click through rate involves persistence and strategy. Look for the method that works best for you and stick to it until you obtain positive results.
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