8 Tips to push you higher in the search engines

Search engines are a primary source of traffic for your website, but what happens if you aren’t ranking high enough to get noticed by the millions of people searching daily?There are lots of powerful techniques to gain higher rankings in the search engines yet very time consuming for the average business owner which is why a lot of websites are failing instead of flourishing. Climbing the ladder in the search engines doesn’t happen overnight and a lot of effort and care needs to go into everything you do with Search Engine Optimisation. Here are some ways in which you will gain trust online with your Internet marketing campaign:1)    Quality unique content – Make sure what you have to say is interesting and your own words, informative and easy to read without confusing your reader of overloading them with information.2)    Internal linking – Find highly searched keywords which you would like to target and implement them into the text on your website. Link them back to the relevant pages on your site. Each page will link to another page which means more links to your site. Search Engines like this.3)    Title tags and Alt tags – Using the same keywords you would like to target and implement them into page titles and image tags but remember to make sure they are relevant to which page they are on and what images they appear on.4)    External linking – Find quality directories, blogs and other websites and get them to link back to your site. The more links back you have the higher you rank and you can gain some valuable relationships online with people by doing this.5)    Write articles – Writing articles frequently is one of the best sources of traffic to your site. Make sure the article is informative and interesting to the reader. You could try help guides, top tips of just general information. Article sites will give you the option to link back to your own site and if the reader wants to see more content relevant to the article they are likely to click through. This also gives you more external links back which means higher rankings in search engines.6)    Social Bookmarking – Think your content is worth sharing? Share it via social bookmarking sites so others can read it and if they like it they will share it again hopefully making it viral for you.7)    Social Media Optimisation – Create pages on social networking sites so share more quality content with followers, friends and fans and also give the option for website visitors to share your content on their social networking profiles, this then creates viral content. Keep active in the community to show you are ‘current’ and trustworthy but don’t take up all of your time doing this as it is only a slice of what you need to do.8)    Blogging- Blogging gives you the chance to not only keep people up to date with what you are doing but, you can link back to relevant content on your site which means even more external linking and traffic as well as trust in search engines.