Banner Advertising Still Reigns
Since itís founding in January 1998, its membership has climbed to more than one million small businesses and is growing by more than 21,000 members per week.
Advertising is constantly evolving and it must adapt and change with the world as new technologies emerge because the consumers and consumerís behaviors are changing as well. People spend a massive amount of time online at the expense of other media businesses. So more businesses are taking advantage of this opportunity because otherwise they would be unable to sell their products.
Banner advertising means that there is greater viewer involvement. Consumers can access services according to their tastes and interests, and they can request and receive information for the products they are interested in, not to mention that it saves time and money. Banner ads are very effective in building brand awareness and it also allows the business to place their ad on a lot of different sites where many different people can see them and respond if they like.
Also, by seeing this banner and the product or companyís name several times, it becomes stuck in their heads. So basically, when it is time to shop, that product or service is likely to be the first to enter their minds. One of the largest consumer groups is teenagers and they spend a lot of time online. So if they see something they are interested in online they will then tell their parents who will then most likely go buy the product for them.
This is also a cheap and effective way of basically targeting their consumers so that their consumers will then go out and buy their product. Also, businesses choose this alternative because they get a wide variety of people online everyday and this means that their product is reaching large numbers of people worldwide. Other than television, there is no other place to do this and advertising on the web is cheaper than most places.
Some great sites to visit are: bannerexpressions.com, kooldesignmaker.com, dealtime.com, and bannerite.com just to name a few. Most offer cheap and fast ways to get your banner with the product on a website, even your own within twenty-four hours.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Reggie knows online marketing - including the often harassed banner advertising. See his latest banner articles at: http://www.banner-advertising.us Banner Advertising.