BENEFITS OF A SPEED TEST
In order to gain insight of internet speed, one might have to go through a website. A website speed test is a rapid, effortless way to gain valuable insight into the state of company’s site. By taking a number of factors into account aside from only page load time.
Usually conducting a speed test is crucial to maintaining a high-functioning online presence. As for businesses running today, having a website that looks immense is not sufficient but it also needs to fill quickly and work faultlessly. So, in order to avoid these hurdles, one should have a speedy internet connection. However, a slow loading website not only turns off potential visitors, it can also reduce the triumph of a company’s broader digital marketing campaigns.
Benefits of a Website Speed Test
In order to gain insight of internet speed, one might have to go through a website. A website SPEED TEST is a rapid, effortless way to gain valuable insight into the state of company’s site. By taking a number of factors into account aside from only page load time, speed tests usually reveal back-end issues that may be boiling either from ISP side or from web server that can further cause loss in online lead generation efforts and conversion rates.
Here are a few of the benefits of performing regular website speed tests:
Page load time is the keystone of a website’s user experience as per research by KISSMetrics, 40 percent of internet users will dispose of a website if the page load time goes beyond three seconds. The similar study also revealed that a one second wait in page response could effect as seven percent drop in conversions. For all types of businesses and industries, yet a slight hindrance in load time could negatively bang on traffic, conversions and lead generation. Thus low internet speed does not disrupting users but also a cause of suffering in profitability through website.
Over the past few years, main search engines including Google have initiated factoring page load speeds into their organic search algorithms. So if one has noticed a fall in website’s position among related search terms, speed could be found as culprit. Running consistent DSL speed tests help to ensure that site stays at the top of search results at web.
So how, page load time also calculates towards a firm's AdWords landing page quality score. A lower quality score can effect in higher paid search costs and decreased ad exposure so speed test matters a lot here.
Eventually, running internet speed test on particular company’s website can bring tailback to the surface, serving to establish precisely what is stifling load moment. But often, minor changes to the front or back end of a website can have a key impact like changing background images to JPG, caching static content like CSS files, or hosting usual and custom fonts on the Google content delivery network instead of the local server.
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ABOUT THE AUTHOR
I am Dora H Biel, Working as a Marketing Manager at Speedtest.net.pk which gives you free quality internet Speed test to ensure your fast internet connection.