Tired of seeing clicks that are paying your $0.10? There is something you can do about it.
The biggest outcry for pretty well all adsense publishers is most often about low paying click values. If you're wondering why Google is only paying you $0.02 a click, you won't need to look much further than the content on your web page. Its because, your revenue is a share of the money advertisers are content to pay for specific keywords. The money they are content to pay is based strictly on the money they feel confident to make from the sale of their merchandise. For example, topics such as vegetables, are more likely to receive $0.02 clicks than for a topic like life insurance. The reason is simple: the price of the products associated with those keywords dictate the amount advertisers will pay. The profits on car loans can run from a few hundred to a few thousand dollars a month, depending on the contract. One sale could bring the company several tens of thousands of dollars over the life of the contract. How much profit is in vegetables?
Another tip to consider is that if you focus on keywords that include the terms "free", "cheap" or "inexpensive" products, its highly absurd the ads that appear will provide you with the best paying ads. Remember, if the advertiser is selling an itemspecific that is "free", "cheap" or "inexpensive" its unlikely they are bidding very highly on their keywords. So, what options are left for you?
While I will touch on how the layout of your site can impact your adsense revenue, lets look at your content - namely what we will call your money pages. So what precisely are your money pages?
In the easiest of terms, your money pages are those where you believe your hopes for higher paying ads are greatly improved over other pages. So while you may focus your traffic generating strategy on long tail keywords for example, its your money pages where you aim to either make a sale, or, get the visitor to click on an ad. What topics are related to your main topic that target higher paying products? A bit of research and you can easily find products that an advertiser will pay more for.
If your site is on cooking, what products do you use to cook with? Is there some type of gizmo you use to help prepare your food? Cutlery, bakeware and cookware all payout larger amounts than items located in a recipe for cheesecake.
What if your website is about newborn babies? Every new dad and mom wants to make sure that they are providing the proper care for their new additions. How they made sure their financial plan has been adjusted to provide insurance coverage for the family? What about college savings? Retirement funds? What about clothes?
If your site is on wedding favors, think about a couple of articles covering higher end wedding favors. While most wedding favor sites cover the topic of cheap wedding favors, what about the demographic who isnt concerned about the amount of their wedding? Is there not a certain type of wedding favor for the higher end of income earners that you could speak to? While the number of clicks may be lower, their payout will more than make up for it.
Think about the advertisers when thinking about your money pages. Is there an item that they sell for a higher dollar value that your visitors may be interested in?
If you are getting only $0.02 a click, more most often than not, its your content.
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