Four Great Ways To Build A Profitable Opt In List

Normal 0 After reading countless articles or perhaps heard from one or more experts that "The money is in the list" or you may have been exposed to more than one success story of people and businesses making great money having generated a good opt in list, you are convinced you should add this strategy to your money making arsenal. You have made the decision that in order to generate new streams of income, for you and your business you require a good list. 

 

Armed with some internet marketing ideas on how to build a list for yourself, you set out to build one, giving the task due care and attention and after some time spent on this you realise that you were unable to make a profit.

 

Worse again you may look at your progress, only to discover that you have been losing money on this strategy. You probably hired someone to help you design and write the pieces you are sending to the list or perhaps sought out and paid for further education on how to make this work, which has added to the overall expensive. Maybe you have managed to build a big list, but only a very small percentage actually buys from you, thus your still losing money instead of making money.

 

So what could have gone wrong? Where do you look for the source of the problem, what is the diagnosis. Why have others succeeded where you have failed? The most common mistake I see when list building efforts are for nought is that you probably dived straight right in.

 

You chose a topic where you think would be quite popular and would earn you money. It turned out that this was just not the case. Just because you wrote to people from the list doesn’t mean they are going to buy instantly which tends to many people’s expectations when they begin their list build.

 

What I am going to do for you is let you in on 4 effective ways to build and profit from your list.

 

Don’t worry if you have already tried and failed you can still go back and even if you for those who have started an opt-in list and have failed, you can revitalise things and turn your efforts from loss making to money making. So for those of you who are just starting, or you are looking to turn things around, here are three quick and easy ways to build a profitable opt-in list.

 

1) First and foremost you must build trust and rapport with your list.  They must feel a sense of trust with you, your products and your services. Your list needs to feel you are an authority on your topic and you know what your about. Do market research to find out what are the major challenges faced by people in your niche. If you can discover what it is and build empathy with them, they will get a feeling that you understand them. This is very powerful. Begin then to write about the specific industry challenges and what solutions are available to them.

Once you begin writing you will need to publish your articles to article sites on the web, to your own web site and use then in your e-mail communications. 

 

The other thing you should do is to join forum sites, related to your industry as well. Then begin to provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.

 

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

 

2) Find a product or service that people want and need. If you followed the advice from the above point about conducting market research you may have discovered a number of challenges in your market place that you were not aware of. From this information you should be able to identify solutions to these challenges. Although some of them may not be your forte, if you provide products or services that you have researched and learned works well in solving the challenges, and that the market place desires you look knowledgeable to the marketplace and over time could become the “Go-To” business. 

 

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

 

3) Make friends with other opt-in list users. This is a great tip especially if you can align yourself with opt-in list users that have been successful in building profitable lists in the past. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the Internet to use, there is nothing like getting a first hand account from someone you trust. Also there is a lot to be said with surrounding yourself with people that are already successful in whatever it is you are trying to achieve. They will be able to guide you to success and help while avoiding mistakes.

 

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

 

4) Finally, have a really appealing front end offer that is appealing to your market can be invaluable. In order to get people to opt In to your list, they must be willing to hand over their e-mail. So now a days in order for them to do that you need to be offering them something of value for it. Some kind of white paper or report that is applicable to the niche you are targeting is a tried and trust way of doing this. You could offer to place them in a draw in exchange for there contact details. The old saying "You don't get something for nothing" really applies here.  So be prepared to do some market research and find out what the need is in your prospect in your niche and offer them something of benefit to them with regards to this need you have uncovered. 

 

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Ensure that your subscribers are happy and satisfied and they will be willing to buy from you.