How Can Google’s Abandoning of Old Search Console Impact SEO?
Google has recently announced the replacement of old search console by new search console. This article discusses how these changes may impact Search engine optimization.
World’s best search engine Google, has ultimately bid adieu to the old search console on Monday, 9th September 2019. In their official blog, Google has said “Today we are reaching another important milestone in our graduation journey, we are saying goodbye to many old search console reports, including the home and dashboard pages”
Google has created a new version of the Search Console that is going to replace the old products. Digital marketers have witnessed major changes in Google Search Console. What are the major changes? Let’s have a look:
• Anonymized, low volume and long-train searches have been removed
These are vital changes. Leading SEO Services Company has already started analyzing how this update will impact search engine optimization. Listed below are the advantages that the businesses can reap from this update:
1. Data for past sixteen months
This transition from the old to new search console has helped Google increase the amount of available data. Earlier SEO experts were able to access to 90 days data. Now they are able to access to 16 months of data. It implies that now the SEO companies will be able to track and analyze their progress in a better way.
Many businesses don’t have any individual tool to follow links to their web pages. The new update will help these businesses. They will receive the information on the available backlinks in the new link report. Whenever someone will link to the page of a business website, the business will be able to know which page is linked and who have linked. This is the first step of building an SEO strategy that is intended to improve the authority and traffic on the web pages. Form this new change, all the SEO services in Australia will be benefitted.
3. Site report
When Google search console is used to track issues, the new notification feature is a great benefit. Instead of reviewing the major issues individually, Google says that the businesses will be informed when vital events will affect a website. These notification are visible at the top right of the header bar.
4. Workflow for error correction
Earlier, businesses resubmitted pages in old Search Console after making corrections to it. But it affected all records which are marked as corrected. These corrected records were also removed after resubmitting corrected pages. To get rid of this hassle, Google has come up with a new workflow. It allows the SEO experts to correct and resubmit the pages. At the same time, it helps them track the recurring errors
5. Manual actions reports
The new manual action reports include instances where a human reviewer has identified the pages of a particular website which are not compliant with Google’s Webmaster quality guidelines.
6. Inspection of Live URL
New search console will enable the SEO services company to inspect the live indexation status for any URL on their concerned site.
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ABOUT THE AUTHOR
Iain Campbell is an efficient digital marketing manager who has been working with a leading SEO services company. He has his own blog where he regularly writes about the latest SEO happenings, which are significant to the SEO services in Australia.