Bob B. Hamilton

How To Build Backlinks the Natural Way

The quantity of quality backlinks you have is a clear indicator of the power of your presence. It is absolutely importantl that a serious, committed effort is made to obtaining them.

The quantity of quality backlinks you have is a clear indicator of the power of your presence. It is absolutely crucial that a serious, committed effort is made to obtaining them. Unfortunately, the best ways to do this have been submerged by the over-hyped, steroid-like, black hat SEO, promising that all you have to do is cough up a bit of cash, recline and watch the magic dazzle the Google rankings.

These performance-enhancers, while they may succeed for some (the lucky ones), do not work for everyone, especially if Google is keeping a vigilant eye to your actions. In lieu, use the organic, white-hat methods. Not only will you be doing it the natural way, but your site will be favorable in the eyes of the search engines, which is one of the most important goals. If you desire your site to truly be set, secure under the ethical limitations, this article will deliver the information you need. 

Step one: using the keywords
Basically, keywords describe your site. If you have a website on, say, cats, your keywords should illustrate the main thematic element to your site. Some good keywords would be cats, cat food, owning a cat, types of cats. These keywords would be placed within the content of your site (i.e. the articles.) Even better, you could place the keywords you want to rank for in the domain of the site; though already taken, bestcats.com would do the job.

Do not be too obsessed with your keywords, though. If the keyword density (the amount of times in which it appears) is too high, a red flag would be raised and Google will be alerted. The keywords should not be stuffed arbitrarily into any piece or article, it should fit in naturally.

Step 2: Submit your content to directories and other sites
Let’s say you are in the niche of website design. However, there are no eyeballs attracted to what your website has to offer; you are seemingly invisible.
The best way to get seen by others is to make yourself visible. Yes, you have to put your site out there, spread the word, and give people a reason to become hooked into your offers. It does not happen by some divine blessing, automatically bestowing scores of unique visits to your lap. No, you have to compellingly make yourself conspicuous.

The best way to do this is to offer your knowledge to other sites with more traffic than you have. You would submit articles to directories that would allow you to put a link at the end of the content. Something like Hubpages or Ezine articles will allow you to do this.  Also, you could do the same with a guest post on a site which is within your niche. So, if you know a blog that talks about website design, you can submit an article that is relevant to the topic. The guest, like the directory submission, should include a link back to your site. This is a very powerful way to get traffic; while it involves a bit of content creation, in the long run, the visitors you will receive will justify and compensate the work you did.

Step 3: Social media
Unless you have been living in a vacuum, you have noticed that social media is everywhere. It is the present and the future. It is a fast-paced stream of information being transferred from one person to the next, pervading even language and regional borders. Acknowledging this, Facebook and Twitter are vital for your online site. You can use these platforms to dive within the universe of your niche, starting and participating in conversations, which gains interest into what you have to say. And while amassing a social media following takes time, you can gain a high volume of visitors to your site, just because of that small, 140-character snippet you posted on Twitter. Social media is, undeniably, the great, modern tool for site owners.

The three tips detailed above will give you the confidence to nurture the Search Engine Optimization of your site. You may not see results overnight, but sooner or later, the rewards will outweigh the work and time you invested.

Article Tags: Social Media

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