Internet Marketing For Artists - Branding Strategies

Branding is still an important aspect of a successful business... especially online. With the amount of competition for every kind of product out there, making a memorable stand with your promotions, websites and logos is an important strategy for keeping your business on the top of the minds of your customers. Branding is not expensive, but it can take a lot of thought and creativity. There are ways of learning the shortcuts, however, to make the process much easier.

Think about who your customer is a how they would react to certain kinds of logo designs. Are they a bit sophisticated or more laid back? Would they respond to a humorous approach or do they like there information more serious and clinical? Understanding your audience is more critical than what you think you like. You are not trying to sell to you, you are trying to sell you to them. Branding can be anything from conservative to bizzare as long as your visitors will react positively. This takes some testing.

Testing involves trying a number of different logos, web colors, styles and text headlines that you believe that will have a positive effect on your customers, and then using website analytics to measure click through rates, how long a visitor stays on your webpage and sales. And then the testing is far from over. When you see improvements, make a small change to something else and measure the results again. Good marketers never really stop testing their branding and webpage strategies. It is an ongoing thing that keeps increasing sales year after year. Branding is less about what kind of image you want for your business and more about results. The proper training and strategies will give you the power to rule the web!

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