Key Concepts in eBay Store Design

Nov 4
08:25

2010

Winslow Sandy

Winslow Sandy

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The appropriate eBay store design will benefit a store’s reputation and ease its use for shoppers, so they will be more likely to buy products and con...

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The appropriate eBay store design will benefit a store’s reputation and ease its use for shoppers,Key Concepts in eBay Store Design Articles so they will be more likely to buy products and contribute to its success.

Almost every store has a Web presence. It is also true that just about anyone can sell online. The trends in e-commerce have created vast opportunities for earning income for stores as well as individuals. It is extremely important to know how to market, as a well-designed website is usually just a click away. This is true on auction sites as well, so having the most effective eBay store design can mean the difference between no profit and a steady flow of business.

The design of an online store is the very first thing that visitors notice. Proper organization and convenient features help instill credibility and in fact anchor the entire store’s reputation. A poor design can reflect instantly on sales, because it is immediately apparent to visitors as soon as the page loads. Easy access to products is imperative, but it is also useful to provide critical information to potential customers. Data on shipping and costs, feedback from other customers, and convenient links to other products in the store’s catalog are vital to sustaining and improving sales.

Designing a store with little expertise is time-consuming, and most likely detrimental to any future success. There are professional eBay store design services that provide all of the features necessary to make a store on the auction site easy to use. This not only strengthens the chances of success when the store is operational, but saves a great deal of time during the design phase.

This method of design enables anyone opening an eBay store to choose the look and feel of their site. The right template is everything, and should reflect what the product being sold is. Stores selling children’s toys, cars, or shoes, for example, should have an appropriate feel based on what they are selling.

Most stores like this tend to have standard features such as an about page, a link for customers to provide feedback, and sometimes buttons to email friends and save products for later tracking or purchase. On eBay, auction functions are imperative to have, and any template will enable a store owner to integrate these easily. Other features such as logos can be designed and added easily. It is also the ability to add products and organize them into categories, cross-promote them, and conveniently include all essential information that is useful to customers that makes for a potentially successful store.

Any eBay store design is improved by adding photos to show products. Shoppers generally like to have a quick assessment of what they are looking for. While textural descriptions are useful at times, too much to read turns many buyers away if there is no photo to back it up.

The practice of e-commerce has been so intensely studied that expert-derived information now shows that visitors will leave a site within seconds if it doesn’t seem interesting, or it looks confusing to navigate. This has a direct and negative impact on revenue, which contradicts every reason for having a store. All of the known features that entice buyers on an online store are readily available, and easy to implement. Nobody needs to worry about creating a new store design from scratch. It won’t do them much good, either.

There are many benefits to using professional eBay store design. From one site, all the features needed to have a functional and possible successful online store are there. There is no guesswork. The design can be set up in a few minutes and, with all of the components already developed, they just need to be selected for shoppers to begin using them as soon as the store goes live.