Leo Hanes

Lead Generation #2 - Why Advertising Will Create Profits On-Line

Principle #2: Why would somebody be attracted to your offer?

• You learned to bring people to your website
• You picked one of your target markets first,
• You learned one of the best ways is article marketing.
• You started to advertise and attracted people into your sales pipeline, to the top of your sales funnel

Like a lot of budding internet marketers, you have probably heard the "the money is in the list", or you need to "generate your own leads", or "build a capture page" and "build your own list", or "every name is worth a $1-2 a month".

To generate profits from online sales is critical in today's competitive internet marketing environment, and article marketing is one of the most cost effective ways to generate leads, build a responsive list, making repetitive online sales AT A NET PROFIT.

If you do not learn to generate profits from online sales fast, you will spend your way out of business faster than you can "swipe your credit card".

First of all, you must sell something of value to your target market, either a product or service

Secondly, you must spend less advertising for leads than you get from your actual sales

Third, you must track what advertising or promotions are generating sales and at what cost.

I remind you to deliberately shift your thinking from one of "make money online", to a mindset of "lead generation to create profits online".

• Why is somebody attracted to your specific offer?
• Answer this question before you select write your first ad or article

Source: Free Articles from ArticlesFactory.com

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