Leo Hanes

Lead Generation #4 - Why Front End Retailing Will Create Profits On-Line

Principle #4: Why would somebody want your product, solution, or opportunity?

• You have set up an Auto Responder account to automate follow up, and send broadcast Emails with valuable content and offers to sell.
• You learned to pre-sell your retail offers
• You educated and have built a trusting relationship with your target market

You need an auto responder to automate follow up emails, and be able to send broadcast emails with solo ads or product offerings. This is often referred to as an email campaign.

Your goal is to build a relationship, and trust with your leads from your target market. Build trust by initially offering lower priced quality items that are of value to them, and allow them to check you out, come to trust you, and allows you to begin offset expenses an start creating profits online.

1) Send regular emails automatically providing them free valuable information building a relationship of trust and respect.

2) Make regular retail offers of low priced valuable products or services that are aligned to their needs until they either buy or unsubscribe.

3) Once they buy the first time, move them to a customer list automatically, thank them, and welcome them to your priority customer status category.

4) Continue to educate, and offer higher end products or services to your existing customer base.. Creating profits online

5) Continue to generate new leads from your first target market attracting them to opt in ( - Fill out form on your capture page)

6) Choose another segment of your target market (for example business builders) and begin the steps again from the beginning.

It is critical to create online profits fast, for any possibility of staying in business.

• Why is somebody wanting your product, solution, or opportunity?
• Answer this question before selecting your first retail products

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