Leo Hanes

Lead Generation#5 - Why Competition Will Create Profits On-Line

Principle# 5: Why is somebody that has bought similar offers from your competition important?

• You learned to retail product or service your target market want to buy
• You have tested retailing low cost items, and info products to build trust
• You learned that people who want to buy similar offers from your competition will want to buy from you, while people who may need to buy your offer may not buy from your competition either .

• You must sell what your target market wants to buy!
• You must choose your websites purpose.

Do not get distracted from your primary goal of target market lead generation and creating profits online, by only trying to inform, educate, or get people to like you, or some other such thing and especially do not confuse sales with making profit online. Stay Focused!

Front-End Retail income....This is an essential piece of any profitable business. You must sell something of real value to your prospect first, before you can even call yourself a business.

Learn to Sell through Education.... Most people don't like to be sold, but they do like to buy, so the key is to get them to feel its their idea to buy, by educating them on the benefits of your products over time.

Pre-Sell Back-End Sales.... Decide what back-end offers you will be extending to your new retail customers. The quality and value of your initial retail product is critical to back-end sales and creating profits online.

The person who has already demonstrated that they are willing, are capable of buying, and want to buy new widgets. They will buy your new widget if your widget offer is communicated in a way that attracts them today, and they will buy again in the future - they are widget buyers. ( i.e. entrepreneurs, investors, buyers)

The reality is the best lead is somebody who is already buying widgets, with a few rather new looking widgets in their possession already.

• Why is somebody that has bought similar offers from your competition important?
• Answer this question before you finalize your decision if you niche is large enough to support multiple sales, expand and grow your business

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