Make Your Site Sell

Due to the boom in internet access, many businesses are going online. To make your site sell, you will have to create a website that is effective.

To make your site sell after embarking on an internet business and online marketing, you need to be a cut above the best. This means beating existing businesses to the game and not only having a strong brand, but also a strong marketing element. To make your site sell, you may need to do several or all of the following:

•        Avoid too many options - when the web user has a wide range of choices, it causes confusion and the user will not know which one to give a first priority. It is referred to as “choice paralysis” and may discourage the user if he doesn’t know where to begin. Many people fail to have one definite option because of this and they may end up without making up their minds. If you have options, give merits for each and then highlight the one with the strongest merits as the one they should choose.

•        Involve people in trying - if a user has a chance to try a product, he will feel like part owners. If the service or product is then brought for them to make a firm decision, chances are that they will accept it because they have already spent their time with it. When they start using it, loyalty develops and, they wouldn't have any problem in upgrading when you do so.

•        Ideal imagery - the images and graphics appearing on your website should convey the intended message. If you want to create a certain effect, let them have that specific meaning and design it in the context of the message. Use images on your website, which stimulate the, user’s feelings.

•        Ensure product visibility - where products are well visible and neatly arranged people will troop there just to look and see. The look of the product may attract or repel a potential customer. Online selling of a product is no different, so let people see it. A good judgment is usually made in relation to the appearance of the product. If it cannot be seen, no one will be interested in mere words. Having an interface which is complex may scare people, because they might think the product is just as complicated as the look of the website. Ensure a simple but catchy interface that will make the user interested. By using the right proportions of images and graphics, you will ‘visualize’ the use of the product or service in the person’s mind and, that means you are not far from selling.

•        AIDA - is the abbreviation for the sales strategy Attention, Interest, Desire and Action. In the process of selling, the attention of the buyer must first be caught. An enticing explanation will create interest in the product or service, which then evokes a desire in them to purchase, where buying here is the action. It is important to have a good copy with the relevant message rather than the design, as it is the text appearing on your website that can achieve the aim.

A site that sells is the ultimate goal of anyone putting his business online for marketing.

Yours sincerely
Annetta Powell
Your Professional Success Coach