Making a Website for Your Store

Oct 11
07:52

2011

John Klein

John Klein

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Now that your store is up and running it's best to get the word out. The best way to do that is to create a website. Having a website lets people know that the store exists. It also can reach people that may not know about it.

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Creating a website is not as hard as it used to be. Choose between website builders or build it from scratch with a web host. Website builders like Wix, Jimdo and Homestead are free to use. Create,Making a Website for Your Store Articles Shopify and Goodsie offer a free trial before you buy. Website hosts like GoDaddy, JustHost or BlueHost wants you to pay upfront. Picking the host is the most important step so it's best to read customer reviews and research to get the most features for your budget before diving in. Next, pick a domain. Most packages come with a domain feature but if not purchase this. This too is important so pick a name the company and customers will remember.

After that choose a pre-made template or design one with the web host tools. When building the site, create categories to make it easier to navigate. Examples of that would be to separate it by price, name brand, product type, holidays and sales. Now take pictures of the merchandise. The pictures must look professional, well-lit and easy to see. Edit and crop with photo editing software if needed. Then start writing. Use word processing software to do this. Don't just describe the products in the photos; write company information for the about us section, frequently asked questions, and homepage welcome information. Make it professional; check punctuation and spelling.

Figure out how payment will be handled. If you add Paypal or Google Checkout, open an account with either or both of them. Otherwise open a merchant account to accept credit card purchases. Add a shopping cart. Download shopping cart software if this feature is not included in the packaged deal. Take time to review everything before publishing it to the web.

Creating a website for your store is easy. Follow these steps and build your online business.

 

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