Many Companies Are Not Ready For Mobile Web Era

Reported by Channel News Asia, Singapore telecom operators are expected to invest between $1.3 billion to $1.4 billion in year 2012 to boost 3G mobile services quality, a decision made after anticipating surges in mobile data. The sum will be invested on better infrastructure, supporting at least 99 percent coverage in outdoor areas, roads and train tunnels, at least 85 percent coverage within buildings and maximum of 1 percent for drop call rates. For many non-3G subscribers, this is a piece of good news after many years of refrains to lucrative mobile applications and they will contribute in turn to the rise of 3G subscription. It is a two way horse power to drive the mobile industry, however are businesses today ready to ride on the fuel? The answer is no and there are many possible reasons to this. Many think that mobile market is still in the early stage, giving no solid evidence to prove accurate revenues or sales. Hence, many retail companies approach bulk purchase site such as Groupon, to sell deals at an extreme low price, doing even with negative profit. In this manner, they are guaranteed with certain sales results in additional to the free marketing effort by putting presence to large pool of Internet users. However, such deals are not sustainable as the offer usually ends in within a limited period before the next offer comes in. With so many variety of implementation, no doubt many will be confuse on choosing the right package for branding. This is further complicated with the complexity of technologies, hence many tends to choose the safest but not always the best media, Facebook or Twitter. In realising need for better IT solution, many turn to consult IT service agency for all-in-one solution despite incurring higher premium. To resolve all these issues, one must change its mindset. Employ an additional staff to manage the IT solution does not necessary incur high cost. There are several specialized web service e-commerce where process owners can choose from to customize and deploy these cutting edge service technologies through few simple steps. Pay per use method not only help to save cost, e-solution reduces development effort as well as gives a break on the time spent to communicate project specifications with the vendor. With the right planning, solution can be conceptualized in a few moments, hence giving more savings on payroll while getting distinctive results. One example is mobile site builder such as Mofuse, Mobify and Morces where users are empowered with the full self-customization and update content regardless of time and location. In long term, they are proven to be more effective to generate business leads, similar to the way of working with Wordpress.No one else knows the product better than ownself. Grasp on a selling concept and work on it.