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On-Page Optimization Technique: Black Hat vs. White HatOn-page optimization is one basic thing that a webmaster should know in order to increase the raking of a website in search engines as well as its readability. There are techniques that are being used to further enhance your websites ranking. These include Title Optimization, the most important on-page optimization element; Meta Tags Optimization; Important HTML Tags; Keyword Optimization and Synonyms; Link Optimization; and Image Optimization which is, since spiders can only read texts and not images, it is important to optimize images in your site by using special tags in order to give them meanings- having some (or all) of these implemented on your site can not only increase your site's exposure to the search engines but at the same time your CTR ratio. In learning about SEO, you will come across two kinds of techniques- Black Hat and White Hat. Black Hat is the unethical use of techniques to get higher ranking in search engines. It usually break rules and regulations of search engines. Techniques like Keyword Stuffing or the packing long lists of keywords and nothing else onto your site, Invisible Texts or putting lists of keywords in a white texts on a white background, and Doorway Pages or creating a “fake” page that a user will never see are just some of the Black Hat techniques. The use of these spammy SEO techniques can offer short-term benefits in rankings but when discovered, might face sanctions and penalized by search engines. White Hat SEO, on the other hand, is a Search Engine Optimization practice which is regarded as ethical. In White Hat, it is important to choose a solid keyword phrase that will be applicable to your site, represents your page and use it in your meta tags.
Instead
of hidden content, quality content works every time. It is important
that the content targets strong. If there are Doorway Pages in Black
Hat
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHORIra is a Virtual Assistant and a freelance writer who loves writing, reading books, and surfing the net. She is currently writing about insurances, online traffic schools, and SEO. 
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