Gardner Wilkinson

Pay Per Click Advertising – Dos and Don’ts

PPC advertising has been a popular method of online advertising ever since its arrival on the scene. This quick and convenient Internet advertising mode, however, has become very competitive and expensive over the years. There are major factors at play here, and if you are not aware of how PPC advertising works, there’s a great chance that your bank account will get drained fast and you will have nothing to show for it. You have to understand that irrespective of the success or failure of your PPC ad campaigns, search engine giants like Google and Yahoo continue to make money. So how do you set your campaign in the right direction and make the best of it?

Here are some pointers that will help you effectively increase your quality score and click through rates.

• Your text ad copy should state very clearly what product/ service you are providing.

• Make sure that immediately after a user has landed on your site he/ she is directed to the section which delivers the promise made in the ad copy

• The user experience of your website should be a friendly and entertaining one

These three things must be kept in mind as they are the deciding factors for success or failure. However, there is more to pay per click advertising. So how do you actually achieve the perfect correlation between your text ad, the user’s search query, and your site’s landing page?

• Firstly, it is extremely important to choose the right key words and phrases. This will not only cut out the unwanted clicks, but will also help you select the users who are likely to become potential customers. But remember that you have just about 3 to 5 seconds to do this.

• The ad copy you create must be compelling, concise, specific, and have a persuasive call to action. The searcher should not be deceived in any way for this will only result in a loss for you.

• It is also essential to ensure that your landing page loads quickly, does not confuse the users, and immediately directs them to the thing they are looking for.

Article Tags: Click Advertising

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