Should I Opt for a Facebook page or a Landing page?
There’s just no direct answer to this question and it can plague you to no end. Both have their own advantages and corner in your marketing bag of tricks. Quite possibly its a less complicated job to ...
In what way can you use both Facebook and Landing Pages to grow your mailing list?
Let’s look at how a Facebook Page can assist you
It just a matter of minutes to establish and put up a Facebook Page. Even though quite truthfully, many pages can’t fully grab their readers’ interest to subscribe. Take this into consideration when establishing a page that will be noticeable from competition.
Primarily, before we talk about how to put it up, one aspect of Facebook Pages I really like is that they are easy to “Like” and access while logged in to Facebook. “Likes” is a great method to tell people you have something possibly rewarding for them, and works in a lot of ways similar to an email sign up.
However, it is not an email subscription. You can still design your Facebook Page to make way for a sign-up page. By means of images and hyperlinks, you can fashion a mini-website on your Facebook page. You can even select any tab as the primary tab that your readers will see.
You can make use of that feature by designing a “landing page”, so to speak, that readers will encounter before they go on to the main tab. This landing page tab can contain sign up box below a well-devised headline and slogan.
Take the Facebook Page for Daily Worth, for example. With a significant fan base, Daily Worth is a blogging site for women to discuss about financial-related issues.
Straightaway on their first tab is a squeeze page type of tab that compels readers to enlist with their email address.
With the use of your preferred email management tool, place the necessary codes into your Facebook squeeze page and set up an email sign-up box. Create navigation links to go to pages on your website or your blog. Now you have the combined advantage of Facebook “Likes” and email. Readers will notice the subscription box and insert their email, or they will select the “Like” button, or both.
Additionally, it’s very simple to keep track of your Facebook page’s performance with their remarkable analytics tools. You can measure the amount of activity your page is getting with the metrics that reveal your visitors and interaction scores.
The Landing Page
Most readers know the landing page as a page that is selling products and services, with a characteristically lengthy sales message. Creating a simple and enticing landing page with the single aim of having readers subscribe may turn out be more applicable.
Yes, it will command a substantial amount of cash to get that sign-up; you have to market your landing page anyhow. Attracting readers to subscribe may be well worth the cost.
When you have a visitor to sign up, you not once have to ask for their email address all over again. All you must have is a powerful catch phrase to accompany your ad headline and you are good to go.
However, you need to monitor your landing page’s performance. Conversion rate which is the number of clicks on your page against the number of emails actually captured is what you need to know to keep up to date with if your landing page is as effective as you need it to be.
You can utilize a inexpensive landing page service like what they provide at unbounce.com. With their easy to install useful landing page templates, all done professionally, you can start a landing page in a few clicks, for just 25 dollars per month. Programming proficiency are not a requirement for this. You can also integrate it with tools like MailChimp and Wufoo.
Nevertheless, the most essential part of your campaign is split testing your landing page and knowing if you are receiving real rewards out of your page.
The good thing about setting up a landing page is it doesn’t require the reader to log in for them to gain access or sign up. Facebook, elseways, requires you to, which says they can’t access your landing page if they are not logged in. It’s an added thing to do.
Two Against One
The effectivity of using the two lies in how you can smartly set them to let you have you the best possible number of emails that you need. Combining the use of the two pages could bring you to actualize your campaign objectives in no time.
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ABOUT THE AUTHOR
Kim Lerner is a Fitness Coach and Marketing Coach for Health & Fitness Professionals. Visit her website for more fitness marketing ideas .