Simple, Yet Effective Uses for Mobile Media

Mobile media can definitely be useful for drumming up business.  There are various ways you can use it to this effect.  If you have not been using mobile media then now is the perfect time to get started.  Business owners will definitely like the costs involved.  It is very cost-effective and gives small business owners the ability to compete with larger organizations.

One of the main things you should do is create unique and useful content online.  The better your content, the higher the chance it will be shared naturally by other people.  Make sure your website is designed especially for mobile users too.
Not everyone browses websites on a traditional computer screen, especially in the days of the smartphone and the tablet.  You will want your website design to cater to these visitors so they can navigate as easily as if they were sitting in front of a computer.

With mobile media, businesses can also use text messaging campaigns to communicate with past customers and even new prospects.  Sending these text messages is a great way to offer coupons to people.  You could even advertise and have people send short codes to a special number to receive a discount the next time they come in.

There are websites designed to allow people to find places with ease.  You should establish a presence on these location-based platforms sopeople can find your brick-and-mortar business more easily.  One of the current most popular websites in this category is Foursquare, but Facebook places and Google Maps are good as well.

Establishing a presence on these websites is very similar to putting a listing in a phone book.  You can add your particular hours and other contact information.  Most importantly, visitors can be provided with specific directions right to your location.

Starting mobile ad campaigns is also a good idea for business owners.  An advertisement can be shown on their mobile phone whenever they search for information or use certain applications.  You can pay for these ads based on how many times they are shown, clicked, or lead to a specific action.

One final way you can use mobile media for your business is to look into QR codes.  They resemble bar codes and act in much the same way.  QR codes can be used to store information such as website addresses, coupons, or contact information.  Your target market will need to consist of people with smartphones though, since they will need special applications to scan the QR codes.