Social Media and Its Impact On Internet Marketing

If you’re looking for successful results, Social media is an important strategy that should be a part of any internet marketing campaign. Companies form Internet marketing campaigns for the sole purpose of increasing brand awareness and attracting quality traffic to their website. It is becoming a popular trend with businesses all over the world, as it is an easy and cost effective method to spread the word out to their consumers. According to statistics, one conversation of a consumer can have the impact of 200 TV commercials! Human behavioral studies suggest that a person is more likely to consider a friend’s recommendation or opinion, than over what they see or hear from other respectable sources.

 The results of these studies, has triggered a number of companies to literally stoop down to the “grass root levels” of the Internet, in order to mold themselves within the number of popular Social Media websites. Snail mail being ancient history, now even email usage has slowly declined as more and more people prefer using online community websites to converse with each other. The younger generation makes up a majority of the social network population. Businesses are also aware that the younger generation is good at spending a majority of the money they earn. These consumers hold the strength and the power in their words and what they communicate to others. Community websites have increased the efficiency in the way that we communicate to one another. Users recommending or expressing their disappointment in a particular product or service, can make or break a company’s reputation. The popularity of a product through online social network websites triggers what most marketers refer to as a “buzz”, which can indisputably boost a company’s profits overnight.

From the feedback and conversations of consumers through communal websites, corporations can assess how to alter their merchandise and services to the specific requirements of the consumers. Businesses have to be willing to listen to the feedback and act upon it within reason. Create interest by giving a reason for users to visit the company website. No matter how  simple or unappealing your product may be, there is always a way to establish interest.  Think of what the customer would want. Having a page of entertainment on your website would not be such a bad move. Many businesses have taken the initiative to integrate games, free sample offers, videos, blogs and interesting updates onto their websites in order to lure users and build traffic.

To incorporate social media into your Internet marketing campaign you should begin with research. Scope out your competitors, see how they’ve designed their website and what they are doing to captivate social network users to visit. Study the wants and needs of the consumer. Conducting online surveys to understand exactly where you are doing well and where you are lacking would be a good way to embark on your research. Accordingly you can formulate a plan as to what online communities your company will target and what kind of information you can offer. There is no set formula to gain exposure through social community websites. Test out different combinations of social networks and online community platforms to see what works best for you. The main benefit to this strategy is that changes can be made almost immediately, to produce the desired effect.  With a blog, companies can keep followers updated about their latest merchandise and advancements.

If your Internet marketing campaign is running successfully, continue analyzing and monitoring the trends. It is definitely not something you can keep stagnant. Constant changes and updating of new content is required to make Social Media a lucrative strategy for your business.