This article is about a new website called stopthesecond.com, where you can buy seconds of the day. Is this the next million dollar homepage? Time (or seconds) will tell.
About the idea
A fresh newcomer’s idea to sell seconds of the day is aiming high to become the next million-dollar homepage. The idea originated from a 27 year’s old Belgium citizen to sell advertising space each second of a 24 hour day.
in details
The innovation lies in the concept, viewers are able to page through each second and have the control to start and stop the clock anytime; the clean layout is intentionally sober to draw the attention to the clock and a square showing each ad on a second interval. Imagine 86400 seconds in 24 hour, that means a lot of images, however the smoothness of this website isn’t at stake because those images are cached at client side. Advertisers have two option to buy advertising space, group by seconds or randomly.
Future and goals
Stopthesecond.com will be online for at least five years and seconds are sold $10 each, their motto is: “Be part of the future; today, tomorrow, everyday!”. Since its kickoff phase, each bought second will be doubled for the first ten advertisers.
Hype
After the pixel mania and their copy-cats is this a great unique idea. Will it be as successful? Only time (or maybe seconds) will tell.
