There’s Really No Such Thing As One Plan Fits All

There are SEO companies who will offer you an SEO package for a cost per month, normally offering link building through directory, article, press releases and blog submissions. All these activities are important in an SEO campaign, but without an SEO strategy you would be following a very "scattergun" approach and at best any rankings achieved are more likely to disappear within a couple of weeks.Professional SEO Services would take many factors into account when preparing your strategy:Goals and objectivesTarget marketMarket search with a detailed analysis of the best keywords and phrases for your websiteBrand if this is applicableGeographical areaWebsite structureWebsite content (current content and scope to create high quality new on-going content)Competitive analysisCurrent ranking and linksIt's important not to underestimate the importance of having a SEO strategy tailored to your business. The dynamic nature of the SEO market with search engines changing their algorithms and the environment makes having a SEO professional on your team an essential factor in achieving website optimisation success.