Tips For Digital Marketing Company

SEO (Search Engine Optimisation)

One of the most important aspect of any campaign is to try and ensure that your business ranks very highly in the organic search results. 70% of clicks on search results are made on organic links, with 60% of those going to the first three results, and three-quarters of users never going beyond the first page. There are a number of ways to increase your chances of ranking highly in the listings, including creating high-quality content, strategic use of keywords, creation of genuine back links to your site, and on-page and off-page optimisation.

SEM (Search Engine Marketing)

Search engine marketing involves using tools at your disposal to make your site more attractive to search engines and gain a good ranking. There are three main aspects to this.

Keyword research

Using the best keywords is crucial to targeting your campaign successfully, so finding out which are the most commonly used search terms for your business can make a huge difference to your noticeability.

AdWords

Once you know which keywords are most likely to bring customers to your site, you can pay to use them using Google AdWords. Some investment is needed here, as popular search terms can be expensive to purchase, but this is likely to be money well spent if it results in a healthy increase in traffic to your site.

Reports

Reports are invaluable in helping you to monitor and evaluate the success of your efforts. Careful analysis of these will help you to tweak and modify your campaign depending on customer responses to each strategy.

Social Media Marketing

The rise in the use of social media for customers to interact with companies has revolutionised the way they market themselves. No-one can afford to ignore the massive impact this has had on how customers go about buying goods or services. Nowadays people are far more likely to buy something based on personal recommendation rather than relying on a 'faceless' advert. The power of social media is easily demonstrated by how quickly things like news or opinion goes viral. Of course, this can be a double-edged sword, as bad news can travel just as quickly as good news.

Facebook

Facebook is a great way to connect with people. Many companies have their own Facebook page, allowing companies to keep customers up to date with developments e.g. a bus company informing travellers of delays or unexpected route changes. Clients can connect directly with the company, ask questions or raise a complaint, and receive a quick response. The average Facebook user has 190 'friends', so one person liking or recommending your product could quickly be seen by hundreds of others in a very short space of time. 83% of companies now believe Facebook to be very important to their business and 52% of all marketers have gained a customer via Facebook in 2013.

Twitter

Twitter is an almost instant form of communication, again allowing you to keep your customers right up to date. Tweets can be 'favourited' or 're-tweeted' easily and the savvy use of hashtags lends itself well to encouraging content to trend or to go viral.

Google+

Google+ is another mode of social communication, also allowing customers to link with your company and share their experiences with others. Google+ circles allow users to share socially with others in a similar way to Facebook posts.

On-page optimisation

Naturally, you need to design your website to the highest possible standards and ensure that everything on your site leads to a positive experience for your customers, as well as including elements that help your site to gain a high ranking. These strategies should include:

A responsive design: Your site should display equally well on whatever device your customer is using

A relevant URL: this will help search engines to find your site easily

Relevant keyword-rich content: this should be well-written so it informs customers and emphasises your reliability
A clear site structure: customers and search engines must be able to navigate your site easily

Content marketing

Content marketing is one of the key routes to success. Companies that provide useful information for their visitors are likely to attract significantly greater traffic and build lasting customer loyalty. Probably the most effective way to do this is via a blog. For example, businesses with a blog have 97% more inbound links than those who don't and 66% believe their blog is essential for their business. Over half of all businesses have netted customers via their blog. Other content marketing strategies include newsletter sign-ups, white papers, podcasts and ebooks.

Display advertising

Carefully managed, display advertising can also be an effective tool for getting your message across, although this should be done in a limited way to avoid alienating visitors to your site.

Email marketing

Email marketing, such as producing regular informative emails, helps you stay in touch with customers and keep them well informed. Email sign-ups ensure that customers have opted in to receiving it, so it won't be viewed as junk mail.

Google analytics

Google Analytics provides powerful tools to let you track and analyse how effectively your campaign is performing, enabling you to make changes as you go along.