Two Ways to Improve Conversion Rates

Generating internet traffic is always desirable for online marketers. However, problems pertaining to the conversion rates may impede your success in this endeavor no matter the strategies that you put in place. In this case, it would be important that you undertake some ways of improving the conversion rates of your website. Nevertheless, you will acknowledge that testing forms the basis for improving the conversion rates. However, there are improvements that have been found to be very effective in enhancing the conversion rates. These definitely save you a lot of time pertaining to testing the impact on rates of conversion before as well as after the changes have been affected.

It would be important that you decrease the load time pertaining to one page. You will acknowledge that it is very frustrating for an individual to wait for eons on end for one page to load. Studies have shown that when the time taken for a page to load is delayed by one second, there would be a 7% reduction in the conversions. In addition, not many customers would go back to a site whose pages load slowly. The speed with which pages load has a bearing on the rankings as far as search engine optimization is concerned.

It has become very easy to diagnose the load time of a page using Google. You will have a form in which you key in a URL, and you will have suggestions pertaining to improvements on page speeds. In addition, you could consider resizing images that are present in your page. Using smaller images would increase the speed taken by the page to load. In addition, you could consider doing away with unnecessary scripts that may be running on the website pages especially if they are not in use anymore. As much as this may not increase the conversion rate by a large margin, it is definitely a worthy effort.

Another thing that you should do is look into the content of your website. Is the content effective enough as to improve the conversion rates? This is especially as pertaining to the tone of your content. You will acknowledge that your passion in marketing the product will reflect on the content. For conversion rates to be improved, you must be very convinced as to the quality of the products which will rub off to the prospective customers through the content you place on the site.

In this regard, it would be important that you incorporate a brief summary of the services or products you are offering as well as the benefits the customer would derive from it, in every page that would be leading to your site. You will acknowledge that many people actually do not have an opportunity to view the home page but get to the site through other pages. In this case, improving the content of every page would be imperative. Because the efforts are geared towards improving the conversion rates, it would be important that you lead the customer to make an order for the services or commodities. In this case, incorporate a link which should say “to order click here”. This leads the customer to making an order thus improving your conversion rates.

Yours Sincerely,
Annetta Powell
Your Professional Success Coach