When it comes to conducting an online survey, there is a lot to be done. You need to set the right completion time, select limited & engaging questions, and ensure the respondent offers a totally unbiased answer. However, for all of this to happen, you need to cast an excellent first impression with your first survey question such that the respondents are lured to answer the following ones.
You have to take note that first impression matters a lot, not only when you are meeting new people but also in terms of survey writing.
Before clicking into your survey, the respondents have little context about what it is about or why they are being asked to take that. This is the main reason why the first question of your survey is essential – it sets the tone for the rest of the survey and allows them to know what to expect. The best question will help you build rapport with your respondents, which motivates them to answer the very first question and the rest will follow.
You need to take note that the way you start your survey may have a significant impact on the people who complete the entire survey, no matter how long it is. According to a research, it was found that questions that are multiple choice are the best way to begin your survey and encourage more people to respond.
Tips On How to Get Your First Question Right
Now that you already know how essential your first question is, below mentioned are the tips on how to ensure that your survey casts a good impression.
Embed It In Your Email
If you are using multiple choice questions as your first question in the survey, you may consider using an email invitation to embed it in your email. This offers customers the ability to respond with a single click and this draws them into the survey. As soon as the respondent clicks the answer option in the email, they will be sent to the survey’s first page to continue taking that. This gets one question out of the way before the respondents see the rest of your survey.
Crucial Questions Always Come First
When you have one or more questions that are important to your survey, ask such questions first. As individuals go through your survey, there will always be someone who drops out or skips the questions. With survey software, you can analyze from the stored response data each time the respondents clicks on another page. If you will ask important questions early in the survey, you will be more likely to get more data on the questions.
Keep the First Questions General and Not Specific
Generally, it is best to begin your survey with more general questions before you move to specific questions. For instance, if you are a restaurant owner that conducts customer feedback survey, begin with the NPS question, which asks whether your patrons could recommend your restaurant to some. After that, you may move on to the questions that ask about the particular things they liked or did not like such as atmosphere, service, food, and many more.
The first question matters a lot in a survey. It can either make or break the online survey. Whether you are trying to get higher completion rates, engage your respondents or make the right impression, the first question can make a huge difference.
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