What is Niche Marketing?

Many people that have an online business or a product that they need to advertise have a tendency to overlook a very important form of marketing. There is a kind of marketing that can often be more expensive and harder to do, but if someone can actually do it then it can yield even better results that some other forms of marketing. This kind of marketing is called Niche Marketing. It is where you are marketing to a certain sector of people. Let me give you some examples of niche marketing so that you can perhaps get a better idea of what it is.

For example, a magazine will sell ads on its pages. These ads will usually relate in some way to the contents of the magazine. If it’s a fashion magazine they might have ads for clothes, if it’s a woman’s magazine they would probably be concerning women’s clothes and perhaps makeup. If it’s a men’s magazine then they might have ads for men’s clothes. There are also a lot of other types of ads that could appear in the magazines but they will all be related to what the readers of this certain magazine might like. This is a form of niche advertising where a company is paying for an advertisement that is going to target a certain group of people or more specifically people that read this magazine.

Niche advertising could also be perhaps if you ran a website and you only advertised a certain kind of shoe. You don’t advertise any other kind of shoe so if anyone goes to your site they are going to see only that brand. This is just another form of niche advertising. Generally speaking in this type of case there will usually be some kind of agreement between the web owner and the advertiser where the advertiser is paying the web owner more to get exclusive rights to advertise on that site.

Niche advertising can either be where a certain group of people is being targeted (such as only targeting people that read certain magazines) or it can be more like being the only company that can advertise on a certain website. Before you decide what kind of niche advertising is best for you, you need to research and decide which kind will work better for your particular product or service.

Niche advertising is something that most companies can benefit from and most businesses can actually get a lot out of it. When choosing where you want to advertise it’s a good idea to make sure that that particular place will help you. Niche advertising usually costs a fair amount more than just advertising on any site, or using some other ways, so it’s a good idea to choose the best place for you and your product. With so many companies trying to make a profit and so much competition out there it can be hard to stay afloat, a good advertisement can really help. For more information on Niche Marketing, please visit my blog at http://www.annettapowellonline.com.   See you there!

Yours Sincerely, Annetta Powell Your Professional Success Coach