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Why you need to understand personalized results

Google has implemented personalized results in your web searches. In layman’s terms, Google is recording your Internet surfing habits and striving to make search results very attractive to you. This works to your benefit.  You get search results that more closely fit your habits and interests. You are more likely to click one of these links.

Google has implemented personalized results in your web searches. In layman’s terms, Google is recording your Internet surfing habits and striving to make search results very attractive to you. For example, suppose you live in Sacramento and have visited several triathlete websites within the past few weeks. You perform a Google search for “active and healthy things to do in Sacramento” and Google produces search results that prominently list triathlons.

Why did Google list triathlons so prominently? Google records your web surfing habits and therefore knows what you do. Google uses this information to produce search results that you should find very appealing.

This works to your benefit.  You get search results that more closely fit your habits and interests. You are more likely to click one of these links. You will find these results more valuable than results leaning toward hockey or football.

You can test this theory. Go Google one of your favorite interests and record the results you find on page 1. Then, login to your gmail account and perform the same search. You will get different results in the second search because Google will know who is performing the search. The results here should be more tailored to you and your interests.

Personalized Results

Here is an example to show the results are different. I logged into my gmail account on June 24, 2012 and googled Sacramento cloud computing. I appeared on page 1, at positions 1, 2 and 3 out of 2 million results. 

The second and third entries indicate personalized results. I can tell by the person figure on the left. Google knew who was performing the search and created entries it felt would appeal very strongly to me. Screen captures are at http://cameronparkcomputer.com/blog/why-you-need-to-understand-personalized-results/

Anonymous Results

On the flip side, I also performed this search while not logged into my gmail account. Remember, the search term is Sacramento cloud computing and I performed this search on June 24, 2012:

I am on page 1 at positions 2, 3 and 8, out of 2 million results. None of these entries are personalized, since I performed this search anonymously (not logged in to my gmail account).

Summary

Next time you want to review your Internet presenceFree Web Content, go google the key phrases you think your ideal customers would type in a google search window. You can google yourself while logged into gmail or any other Google service and then log out and google yourself again. You will see a difference. Enjoy.

 

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR


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Mark Anthony Germanos uses Internet tools to help your ideal customers find you, your products and your services. Mark uses SEO, or Search Engine Optimization, to help his clients attract more business. Google Sacramento business revival or Sacramento cloud computing to see Mark’s SEO strategies in action. Mark is available at 530-677-8864 and at http://bit.ly/Jk50ds. Screen captures are at http://cameronparkcomputer.com/blog/why-you-need-to-understand-personalized-results/.   



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