Google has implemented personalized results in your web searches. In layman’s terms, Google is recording your Internet surfing habits and striving to make search results very attractive to you. This works to your benefit. You get search results that more closely fit your habits and interests. You are more likely to click one of these links.
Google has implemented personalized results in your web searches. In layman’s terms, Google is recording your Internet surfing habits and striving to make search results very attractive to you. For example, suppose you live in Sacramento and have visited several triathlete websites within the past few weeks. You perform a Google search for “active and healthy things to do in Sacramento” and Google produces search results that prominently list triathlons.
Why did Google list triathlons so prominently? Google records your web surfing habits and therefore knows what you do. Google uses this information to produce search results that you should find very appealing.
This works to your benefit. You get search results that more closely fit your habits and interests. You are more likely to click one of these links. You will find these results more valuable than results leaning toward hockey or football.
You can test this theory. Go Google one of your favorite interests and record the results you find on page 1. Then, login to your gmail account and perform the same search. You will get different results in the second search because Google will know who is performing the search. The results here should be more tailored to you and your interests.
Personalized Results
Here is an example to show the results are different. I logged into my gmail account on June 24, 2012 and googled Sacramento cloud computing. I appeared on page 1, at positions 1, 2 and 3 out of 2 million results.
The second and third entries indicate personalized results. I can tell by the person figure on the left. Google knew who was performing the search and created entries it felt would appeal very strongly to me. Screen captures are at http://cameronparkcomputer.com/blog/why-you-need-to-understand-personalized-results/
Anonymous Results
On the flip side, I also performed this search while not logged into my gmail account. Remember, the search term is Sacramento cloud computing and I performed this search on June 24, 2012:
I am on page 1 at positions 2, 3 and 8, out of 2 million results. None of these entries are personalized, since I performed this search anonymously (not logged in to my gmail account).
Summary
Next time you want to review your Internet presence, go google the key phrases you think your ideal customers would type in a google search window. You can google yourself while logged into gmail or any other Google service and then log out and google yourself again. You will see a difference. Enjoy.
3 big misperceptions about SEO (and why they’re wrong)
SEO can be a valuable marketing tool. But first, you have to overcome the misperceptions and make sure your SEO campaigns stay on track. The three big misperceptions, and responses, are in this article. If you think SEO is a waste, read on…
How quickly will it take for my company to see results from my SEO campaign?
You can wait months for any visible SEO gains. This would happen if you are new to SEO and have no Google credibility. You start by posting to a blog or tweeting twice a day. Google may need months before finding you and then deciding you have authority in your field. If you have Google credibility, you may see results within days. The sooner you start your SEO campaign, the sooner you will enjoy visible results.
Why should I do business with you?
Why should I do business with you? Someone walked across a crowded room and asked me this question. It can happen to you. You need a good response. After you have created an elevator pitch and become comfortable presenting it, condense it even further. You might come into contact with someone who may have heard hundreds of elevator pitches and wants something even more concise. If you recite an elevator pitch, he may stop listening before you finish. He may want 15 words. You have to be ready.
