You Have the Traffic, But Can You Keep It?
Traffic may well be the top thing on every webmaster's mind. It may even be you excel at driving traffic to your site through some means or another. But once the traffic gets there, is it staying lo...
Traffic may well be the top thing on every webmaster's mind. It may even be you excel at driving traffic to your site through some means or another. But once the traffic gets there, is it staying long enough to do something?
What's the something you want it to? Your goal could be something as simple as getting surfers to read your articles. It could also be more commercial, like making a sale, acquiring a list opt-in, or having a visitor leave through a pay-per-click advertising link. But all the traffic you're throwing at your pages won't help you if that traffic doesn't stay long enough to do what you want it to. The measure of this is called stickiness, and it's an important consideration I don't really hear much about.
Obviously, the surfer isn't going to stay forever. But you want them to stay long enough to get through your income tactic, article, or post. That's the importance of stickiness and why you should take measures to avoid damaging it.
So what can take the stickiness away from your web site?
- Bad First impressions: I suspect you've seen sites that cause bad first impressions before. You glance at it once and it's irritating, spammy, or 'homemade'-looking, and leave immediately. Well, everyone else has the same reaction. If your site causes a first impression like this, they might stay a few seconds before they surf away.
- Confusion: If your site can't be navigated easily by someone who's never seen it before, like all of your new visitors, they'll leave. No one's going finds the intricacies of labyrinthian navigation amusing, so don't inflict it on them.
- Bad Content: Misspellings, visible snippets of broken code, and poor editing will all contribute to a visitor leaving before you want them to go. Treat your web content seriously and don't just throw up some words the second you finish writing them.
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ABOUT THE AUTHOR
Ryan Ambrose is the author of the free report series, Web Hosting and Domain Names 101. Get tips on choosing a good domain name and discover the basics of web hosting today.