Divorce Attorney Tactic: Dominate Under-developed Internet Markets

One of the most important ways of getting clients for a divorce attorney is through the internet.  While the internet can be a great way to get new clients for young lawyers, the problem is that it can be difficult to rank well if faced with well established competition that have very strong websites.  In many ways, the key to addressing this scenario is to make a calculated decision as to whether you will be able to compete with such other lawyers or focus your efforts on other areas, such as suburbs, where the competition is not as fierce.

It is often said that in youth, you need luck.  This is definitely the case for a beginning divorce attorney attempting to begin a solo practice.  While they may be just as capable of providing service to clients in need, they often are held back by the fact that they do not have the word of mouth advertising that can be enormously effective in getting new clients.  Odds are, however, that no matter how lucky you generally are you will not find a major market in the United States where it will not be a long and time-consuming process to rise to have your firm able to compete effectively with the more established firms.

Often the most crucial decision for a divorce attorney is choosing which battles to fight when engaging their competition.  In other words, this means that it is crucial not to attempt to compete against another firm that has deeply established itself on the internet.  You may spend years attempting to overcome a competitor.  In the mean time, you may find that your business has not taken off the way that you had hoped and that you are spending the majority of your time just trying to get noticed in a market.  A better strategy to consider could be to come back to the larger market after you have established yourself in a smaller market, so that you will have more resources and time to compete.

Even if you fully adopt this principle, it can be truly difficult to know what firms have really strong sites versus firms that could potentially be susceptible.  Perhaps the best indicator is the size of your market.  If the market that you are attempting to get a share of is huge, it is logical to assume that the divorce attorney that is at the top have spent a considerable amount of effort and resources to obtain their position.  This can be verified by using a number of tools on the web to test the overall page authority of a particular website.  This will allow you to more accurately understand whether it is in your best interests to attempt to compete or move to a slightly smaller market where you can quickly become number one.  This should allow for you to go back into the larger market when you are more prepared to wage a long and time-consuming challenge against the established large market firms.

The above material is intended for information purposes only.  It is not intended as professional legal advice and should not be construed as such.  Will Beaumont practices law in New Orleans, LA, and Metairie, LA.