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Divorce Lawyer Practice: Balancing Current and Prospective Clients

One of the toughest challenges in divorce practice is making sure that you are effectively serving current clients while making sure that you have new clients still coming in. While this problem exists for all types of law practice, it is a particular problem with divorce work.

The key to a successful family law practice does not mean simply just offering a good product. You must be able to get what you have to your potential customers so that they can make an informed decision. For attorneys, and especially divorce lawyers, the second requirement to a successful practice is often the most frustrating and ignored. This is because when you get a new divorce client, the lawyer typically must go into a full sprint because their client is putting enormous pressure on them to resolve the divorce as quickly as possible.

During such tremendous exertion of focus and concentration on one or a group of clients, it is too easy to forget about how you will get you next clients. You should not fall into this trap, as you will find that your practice will not grow as quickly as you might have hoped. Rather, you should do you best to make sure that each day you are able to spend at least some time on advertising, meeting new clients, or improving whatever strategy you use to obtain new clients.

While such an approach may seem obvious and logical, the reason that divorce lawyers find it difficult is that it is hard to switch from the practice of law to marketing. It is far easier to simply worry about how the facts of your client apply to the law and how this affects the overall best interests of your client. After all, you were trained to do this in law school and have refined this skill in practice.

To attorneys, marketing and business promotion is completely foreign. To engage in this, then, attorneys have to teach themselves enough to at least make competent decisions to increase their business. After learning how to increase the number of clients that they have, attorneys then face the decision of whether they should hire someone to do the actual marketing work or do it themselves.

Most attorneys just starting out will likely choose to do it themselves to save money. After all, the number one cause of business failure is the lack of capital, and so it is wise to make sure that young attorneys are spending their capital as efficiently as possible. Compounded, however, with the stress of serving clients, new attorneys now face the prospect of having to master the time consuming and sometimes frustrating task of getting new clients.

But, woe is the person who does not go down this path. Perhaps the best way for family law attorneys to get themselves out of the position of being overworked and underpaid is to, ironically, work more. This is because by effectively serving your existing clients as well as striving to attain more clients will allow you to grow your practice and hire more assistance to fulfill your obligations.

You do not want to be in the position of going from boom to bust in your family law practice. Nor do you want to have to be solely responsible for both acquiring divorce work as well as having to actually do the divorce work. If you are able to effectively do both, however, for a short period of time, the hope is that you will be able to afford to hire assistance and delegate one of these tasks.

The above material is intended for information purposes only. It is not intended as professional legal advice and should not be construed as such. Attorney Will Beaumont practices in New Orleans, La. 

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ABOUT THE AUTHOR


If you need a divorce lawyer New Orleans is home to many barred professionals that know the law very well. If you need more information please visit the following: 
Beaumont Divorce, 3801 Canal Street #207, New Orleans, LA 70119, (504) 483-8008
Beaumont Divorce of Metairie, 3814 Veterans Memorial Blvd #302, Metairie, LA 70002, (504) 834-1117



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