Here's how I did it. You can do it too! Goal: Increase Targeted Traffic The Website: Learn Internet ... Target Market: Internet ... ... Original Traffic: 0 (5/99) ...
Here's how I did it. You can do it too!
<> Goal: Increase Targeted Traffic <> The Website: Learn Internet Marketing <> Target Market: Internet Marketing Beginners <> Original Traffic: 0 (5/99) <> Traffic/Day Before 'Pull' Approach: 450 <> Peak Traffic: 2,079 (2/6/00) <> Average Traffic/Day: 1,200
In the beginning, I followed all the 'accepted' ways of promoting my Website. My own E-zine, a membership only Website (with Opt-In EMail collection), my own banner network, classifieds, exchanges, the-yada-yada-what-have-you-it's-the- last-trick-in-the-book...really! Well, I think you get the idea.
Traffic climbed steadily from 0 to about 450 visitors a day. Still, traffic increase was too slow.
I decided to change from the 'push' to the 'pull' model.
I tried to find an answer to the Question: What Are People SEARCHING FOR? To find out, I subscribed to two keyword and search terms report services. They furnish you with a report on the most used keywords and search terms. Both are FREE.
Weekly top 500 Wordtracker keyword report
What came up is that one of The Most Used Keywords is: FREE.
I tracked other trends and decided on the following:
Give my Target Market what they are SEARCHING FOR in Free Information form! However, you must have in mind that all Free information is NOT Valuable, and can do you more HARM than GOOD!
Stay with me, and later on I'll give you the KEY to Giving Away FREE Information EFFECTIVELY.
I went ahead and produced UNIQUE Free Content that would interest those SEARCHING for ways to:
1. Learn Basic Internet Marketing FREE. 2. REALLY Make Money Online, and do it basically FREE!
To accomplish this, I created Free Online Courses and E-Books (which I produce with E-ditor Pro. You CAN'T Miss with this one!)
1. A Free Internet Marketing Course for Beginners (You must become a member first, and even membership is FREE)
2. Hot Free E-Book Downloads like: EBay Exposed!...How To Sell On EBay.
3. Five FREE Gifts just for visiting the Website.
4. Your Choice Of A Free Online Course or E-Book: "How to Succeed In A Paid To Surf Program. The Secrets Revealed!" I call it: The Most Valuable FREEbie you'll EVER Get! It's an easy to use, REAL HELP resource for the little Guy & Gal who wants to make money online.
This,and my invention: The Current Link(tm) System, are responsible for creating the Biggest Surge In Daily Traffic to my Website EVER!
5. And the latest FREE addition is: "The Idiot-Proof Way To Make Money Online" It's available: Online, downloadable E-Book, or TXT file. One of the sections covers how to save up to $120/year on your AOL account.
I also maintain Strategic Link Exchanges with TOP Freebie Sites, submit original articles (like this one) to many internet marketing EZines, and publish related articles submitted by other successful Webmasters.
Traffic SHOT up to an average of 1200+ visitors a day! FREE Memberships To The Learn Internet Marketing Website and Current Link(tm) System are way up!
All achieved by GIVING People what they are SEARCHING FOR!
People have liked this approach and, as a bonus to me, they let their friends know about it. If this sounds like 'viral marketing' it's because it is! The results speak for themselves!
Now, let, talk about you! Here's my personal advice if want to increase MEANINGFUL, Targeted Traffic to your site:
1. Look for that special 'something' that sets your product or Website 'apart from the pack'.
2. You can start an EZINE! and announce it. Check out all the tips available on my Website and back issues of my EZine. Harmony Major's Article about EZines on Issue 18 Is Great. It's all FREE!
3. Create your own BUZZ! You could give incentives or reward your prospects, SATISFIED customers or users for promoting your service. Have you ever stopped to watch how people react to some common promotional events?
Let me give you an example.
Just watch when someone is trying to HAND OUT promotional flyers to every passerby. You'll notice that MOST people are annoyed by this 'in your face' approach. The flyer WILL be THROWN OUT by the vast majority without even bothering to LOOK at it! (That's what happens to most traditional advertising!)
Compare that with what happens when someone is giving out FREE samples(discount coupons, etc.) of a product. The main reaction you notice is: CURIOSITY! 'What are they GIVING AWAY?' 'I want SOME!'
Never mind if you can use it or not. The first reaction is: I WANT SOME, or KNOW MORE about it! You have been ATTRACTED to the 'message'. And the same happens to a lot of people. You may even ASK someone who just GOT something to TELL you about it! And the person(even if it's a stranger) DOES! If you happen to like it, you GO TO GET YOURS TOO!
Why this happens?
In the flyer example, the approach doesn't appeal to your 'What's In It FOR ME?' factor. The message CHASES YOU! Somebody is 'TRYING to SELL you something'.
The Second scenario hits the person right where it counts. It feeds the: 'I Can Get Something FREE NOW!' factor.
The tables have turned: Now, You CHASE the Message! YOU want to see what the whole deal is! You become a voluntary recipient. YOU convinced yourself!
I hope you can use this tip to great results!
4. Let people get to KNOW and RECOMMEND YOU! Visit Active Web Message Boards related to your Websites' theme, and see what people are LOOKING FOR and the Problems they have. Give RELEVANT answers to their Questions.
This is more effective (and cheaper)than advertising all over the place. An honest referral by a satisfied customer or user is your BEST ALLY!
Now...The JUICY Part!
5. Create a related Freebie(not a Blatant Ads Billboard) that will give your Target Market VALUABLE information like:
"Things You Should Know BEFORE ..."
'Mistakes You Must Avoid ..."
"The Secrets to..."
GIVE IT AWAY with NO Strings attached, and encourage people to pass it along to their friends.
Instead of pushing, let people be 'pulled' to your site.
The KEY to make this approach work EFFECTIVELY is: The information you GIVE away, MUST have its HIGHEST VALUE when used in COMBINATION with one of your other products, or services.
This gives your visitors a STRONG REASON (that appeals to their SELF-INTEREST) to come back and use your other products or services. Both sides must derive a benefit from this exchange.