How can directory submission help in keyword optimization

    * we use directory submissions more as a method to obtain inbound links to our website. Search engines are known to give some importance to links obtained from directories and hence we need to pay close attention to certain factors when submitting in order to get the best out of these directory links. Web directories have proven an important source for links. These links should ideally be optimized for the keywords that we want our web site ranked for in the search engines. Usually web directories allow the submission of just home page (some directory allow deep page/link directory submission),

    * Keywords selection :
      Selecting keywords and optimizing your website for those keywords is the foundation of getting traffic from search engines.So the keywords have to be relevant to that page. Make sure that you have researched your keywords well.

      (Keyword selection & research can be done using tools like Google Adwords and WordTracker).

Please do visit at - After then used that researched keyword on following task:

    * Use keyword in anchor text:
      Unlike other methods of link building like reciprocal linking where you can just request the webmaster to include specific keywords in your link, with directory submissions you have to convince the editor to include the anchor text of your choice – you need to make sure of not over-stuffing the anchor text with keywords if you want to stand a chance of approval. You would also need to make sure your title is not too promotional. Also, use different anchor text for different directories because of too many links with the same anchor text may be unacceptable.

    * Use keyword in description and title of the website:
      Most directories also require a description of the website. Make sure it does not read like an ad text or too long. Include a few relevant keywords without overdoing it. Avoid exaggerated descriptive words like ‘leaders’, ‘largest’ etc. This will not only make the editor frown, they are also not required. Avoid repetition of words and exclamation marks when punctuating.Generally directory accept nearly 250 words in description. So Don't make your title and description sound too promotional.

    * Choose right category relevant to keyword:
      Another factor to be considered is the category you submit under. Sometimes choosing the wrong category may be the key to the rejection of your submission. The right category will define your website more appropriately and it will aid the search engine when locating a site like yours. It's important you take the time to go through the directory's category list and select the most appropriate category. Make the best of directories by carefully submitting your links in the first place. Once your site has been accepted, it may be extremely difficult to change any of the matter submitted. So make sure that you optimize your directory submissions and Selecting the most relevant category for your web site.