Interested in using direct mail but don’t have an idea where to start? Here are a few ideas that’ll help you get those creative juices going.
Interested
in using direct mail but don’t have an idea where to start? Here are a few
ideas that’ll help you get those creative juices going.
Grand Opening/Open Houses:
Grand Opening postcards or open house postcards are a great way to drive
traffic to your local business. If your customers happen to be any resident in
your local area—Saturation direct mail campaigns are a great way to deliver
your marketing message to everyone in your neighborhood. The best part about
Saturation mail direct mail programs is that it is the lowest price postage
that you can get from the post office at 13.9 cents. That’s 70% less than the
cost of a stamp!
Announcement:
Do you have a new product or service to unveil? A printed postcard is a great
way to release the news! The benefit of
mailing postcards compared to letters is that the message is read by the
recipient even if they end up throwing the mail piece away. Letters have to be opened
to be read. One of the best things that
we’ve seen direct mail marketers do is to follow an announcement postcard with
an email to their customer on the same day. Combining both direct mail mediums
provides an explosive increase in response, guaranteed!
Birthday:
Restaurants see huge success with birthday greeting postcards. The postcard
should include a birthday greeting, and of course a discount coupon only to be
used on the recipient’s birthday. Rarely do people visit a restaurant for their
birthday by themselves. This one coupon is sure to bring an extremely high
redemtion rate.
Anniversary:
Send
your customer a postcard celebrating their anniversary of the first order with
your company. It may sound silly, but if the customer has been with you for
several years, they will be impressed to the attention that your company gives.
If they haven’t ordered with you in a while, the postcard campaign should be a
free or aggressively low priced offer to come back! If they’ve used your
services before, there is a great chance they’ll need you again in the future.
Mini- Newsletter:
Don’t have the budget to send out a full newsletter? A large 6x11 postcard can
fit as much information as a 2-page newsletter if done designed correctly.
Mailing a 6x11 postcard will cost less than a traditional newsletter for a
variety of reasons. First, postage will cost less than mailing an 8.5”x11” and
secondly, you won’t have to fold and stitch like you would a newsletter.
Bring
a friend:
If you are a hair salons, fitness center, health club, tanning bed the “bring a
friend for free” promotion is an amazing tool to generate a lot of interest.
You’ll find the best results using this postcard on your internal mailing
list. This type of promotion is sure to
incite your customer to refer your business.
Catalog requests:
Instead of sending out expensive catalogs to a large list, send a postcard with
a tear-off stub, and your customer can return the stub for a catalog. Don’t
forget to put your web address on the postcard with a special form to go online
and request the catalog. This little trick will save you thousands of dollars
in wasted catalog printing and mailing expenses.
Survey:
Customers like to know that their opinion matters to the people they do
business with. Mailing out postcards to get
feedback shows that you want to meet their needs. They can either go to your
website or use a postcard with a tear-off stub that they can fill out the
survey and send it back to you. You’ll find the best results when your customer
can fill out the survey online. Driving
your offline customers to your online website is a great way to get higher
quality traffic to your website.
Thank
You Note:
As the old saying goes—“a little thank you can go a long way.” I don’t know
about you, but I do business with companies that are appreciative of my
purchase. Sending a hand written thank
you card to a customer for their order is a great way to show appreciation for
the order. Additionally, it’s also a good time to ask for a referral or feedback
regarding the customer’s experience.
Website, Facebook and Blog Promotion:
From my experience, driving “offline” interest to your website is a great way
to get people to view your website. If your company does business online—using
postcards may be a great way to get more business. You can drive people to your website just by
putting your website on your postcards.
To take it a step further, you can try personalized URLs which is the
process of making a unique website URL and content for each mail recipient.
It’s easier than it sounds, and SonicPrint.com can help you every step of the
way.
At
SonicPrint.com we can help you put these ideas on to paper. Whether you need
printing, getting discounted postage, or you need a full service direct mail
package SonicPrint.com can help you every step of the way.
About
the author:
Stan
Coyle has been in the printing and direct mail industry for 20 years. He’s
currently VP of Sales and Marketing at SonicPrint.com, a family owned and
operated full color printing and direct mail Company located in Tampa, Florida.
Servicing any size business in a variety of industries, the company provides
offset and digital printing services of postcards, flyers, business cards,
brochures, posters as well as full bindery and direct mail services.
