3 Reasons for Building a List

Building a list is a recommended and commonly accepted practice used by many who have intentions of developing a profitable business on the internet! Collecting email addresses of those who visit your site allows you direct access to them thereby helping you to be more effective marketing any goods or services you have to offer! Of course understanding the reasoning behind why you build a list in the first place will help you make much better use of it!

Let's review the basic strategy behind collecting contact information of site visitors and the reasoning as to why it makes you more effective marketing your products!

You Have Peoples Attention

By virtue of people opting in you now having their email address and magical things can now happen! First and foremost is to give people something they find of use to keep them 'subscribed' and therefore reading more of your messages! This is step one and as simple as it may seem it is the most IMPORTANT stage in developing a relationship and hence a responsive list! With trust and credibility 'incredible' things can and will happen! Now you have the attention of people which if cultivated properly can make you very effective marketing your business!

You Can Direct Their Focus

Offering people what they want or need helps to build their loyalty towards you and increases their attention span when you speak! If they're listening to what you say you can direct their attention to what you offer but only if done correctly! It is this ability to redirect their focus that you are striving to achieve and it is what will make yours a very profitable business when working online!

You Can Repeat This Process

Provided you don't 'abused' the "right of contact' your list members have granted you the process of building a relationship, maintaining trust and NOT force feeding any offers can be easily duplicated time and again! Increasing your ability to be more effective marketing products is HUGE in terms of cost efficiency and decreasing efforts! These two factors ALONE will give any aspiring entrepreneur more motivation to continue where others decided to quit and walk away! Care must be taken however to avoid the temptation of getting greedy and smothering people with offers! Remember, when you build a list, nurturing relationships will be an ongoing responsibility you'll need to undertake or this strategy will NOT be effective!

Building a list is one of the best ways to develop a profitable business when working online! Gaining a better understanding of the 'philosophy' however behind why you want to build a list in the first place will help you get better results! The 3 points discussed above hopefully help explain that the basic premise when collecting the contact information of others is to get their attention and 'channel' their focus! In no way should you consider this strategy as a license to 'spam' people with your advertising efforts but rather as a means to 'subtly' gain their attention and trust! When done correctly you will find that when you do make offers, you will likely be more effective marketing to these people!