Dan Toombs

3 Types of Promotional Folders That Can Promote Your Brand

In this article I look at the three most popular types of promotional folders which are leather, PU and PVC.  Each of these types of conference folders can be used to promote your brand by printing your logo and details on the cover.

Promotional folders are popular throughout the corporate world. There are three main types that are seen at conferences, in board rooms and in shops which are those manufactured in leather, PU and PVC. Here I will explain each so that you can make an informed choice when ordering folders for your business or organisation.

Leather Folders

Leather conference folders are usually the most expensive and appealing. These are the folders you see at top conferences and in boardrooms where it is obvious that no expense has been spared. That said, there are also a number of inexpensive leather folders on the market which may be of interest to you. Bonded leather folders, or the more modern term 'eco friendly leather folders,' are both popular and inexpensive. Bonded leather is made by reforming used leather from other products. It smells and feels like leather because it is leather. It is not top quality but if you are on a budget or are running an eco friendly campaign, bonded leather folders could be the best for your business. If, on the other hand, you want the best, there are hundreds of nice leather folders on the market that can be embossed or blocked with your logo. Some are still manufactured in the west but most are now made in India or China and imported.

PU Folders

Folders made out of polyurethane (PU) are a less expensive version of top quality leather folders. These are usually manufactured in the Far East and look fantastic. Many have special pockets and zip-around features that are asked for often. Most PU folders and for that matter leather folders come in black, brown or navy. They are purchased in very large quantities so you cannot have them in the colours of your choice such as your own company pantone.

PVC Folders

PVC folders lost favour a few years ago but they are now making a comeback. The reason for losing their popularity was that they were often more expensive than the 'nicer quality' imported PU folders and they could not be manufactured with zip around features without being completely priced out of the market. One thing they do have on the imported versions, however, is that they can be made to order. If you want conference folders manufactured in your own company colours, then PVC is the way to go. Increasingly, business people are choosing to do just that!

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