Think about it...how many advertisements do you hear every day...how about every hour? Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisments stick with us, and make an impact. How can you make your ad STAND OUT FROM THE CROWD?
1. Attention-Getting Ads Get Results Think about it...how many advertisements do you hear every day...how about every hour? Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisments stick with us, and make an impact. How can you make your ad STAND OUT FROM THE CROWD?
Make a dramatic statement: Even my dog knows .... Surprise them with the unexpected: Use for 30 days totally free... Ask a thought provoking question: Is your current insurance costing you hundreds of extra dollars every year? Use high impact headlines - it's important to snag their attention right away.
2. Get Personal How many times have you been caught in the cycle of automated phone services? Yeh, you push 15 numbers and end up back at the main menu and never did talk to a sales rep. People are hungry for personal interaction in the marketplace. Look for ways to make your business a personal experience that your customers will appreciate. Get to know something about the people who walk through your doors. Let the people who visit your website know something about you. Yeh, it's easier to trust an individual than a huge impersonal company...and trust is crucial to building a pool of loyal customers.
3. Paint a Picture Ah, the end of a hectic week has finally arrived! As I lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend. I long to just escape the demanding voices...escape to the waters of the lake across town. It would be like heaven to plop myself across the back seat of a boat, and watch the sea gulls dip and dive as the waves rock me peacefull to sleep. Yep, I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I've dropped my keys.
Put your customers on the boat. Yeah, painting word pictures that capture their emotions will be more effective that the raw facts of the benefit your product offers. Describe what the benefits will do for them, vividly and in great detail...get them panting for the end result. Paint your way to a sale!
Think about it...the 3 tactics we've talked about deal with human emotions or behaviors, rather than your product itself. Yeah, when we affect the inner part of the customer, our sales are likely to see great results... and hey, they'll feel good while they're writing out the check! What more could you ask for?
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.