5 High-Impact Marketing Tips

5 High-Impact Marketing Tips
Copyright 2004 Bob Leduc
http://BobLeduc.com

Here are 5 high-impact marketing tips you can use to boost
your sales quickly. All are simple to implement and they
involve little or no new expense.

1. Promote Only One Thing at a Time

Promote only 1 product or service each time you advertise.
Many people have difficulty selecting one product when their
decision forces them to delay or reject buying something
else they also want. When prospects cannot make an easy
choice they often make no decision at all ...and you lose
the sale.

Tip: Offer new customers a related product or service
immediately after they buy from you. Many will accept your
offer, producing an easy sale without jeopardizing the
initial purchase.

2. Provide Multiple Ways for Customers to Buy

Providing choices of what to buy will reduce your sales. But
providing choices of how to buy will increase your sales.
Offer many different ways for customers to buy from you. The
same method is not convenient for everybody. Prospective
customers are more likely to act immediately when their
favorite way of ordering is available.

3. Avoid Your Competitors

Look for some new niche markets you and your competitors
overlooked. You may uncover a market you can dominate with
little or no competition.

One quick and easy way to find profitable new markets is to
sub-divide your current market into several narrowly defined
niche markets. Then customize your advertising to the unique
needs of prospects in each niche market.

Tip: You can narrow the appeal of an existing web site
without losing its effectiveness with your main market. Just
create customized web pages for each market segment you want
to target. Then add a link to each of these specialized
pages on your home page.

4. Use Alternative Marketing

Look for alternative media your competitors may be
overlooking. For example, many internet marketers are
beginning to use direct mail postcards to generate traffic
to their web sites. It?s a low cost way to bypass the heavy
competition online.

A brief captivating message on a postcard with an enticing
offer sent to the right prospects will generate a flood of
traffic to your website - or a large number of sales leads.

Tip: Postcards are also an excellent low-cost alternative to
email. People get so much email today that even legitimate
messages are getting deleted unread. But they get few if any
postcards. Your message is guaranteed to get their attention
when it's delivered on a postcard.

5. Encourage Questions

You?re walking away from a lot of easy sales if you don?t
encourage prospects to ask questions about your product or
service.

Only interested prospects will take the time to ask
questions. Many will buy ...especially if you answer their
question quickly and completely. You can even include a
promotion for your product or service as part of your
answer.

Make it easy for prospects to ask questions when they are at
your web site or in other selling situations where there is
no personal contact. For example, provide a phone number or
an email address they can use to ask questions.

Tip: If you find yourself personally answering a lot of
questions, add a Questions and Answers section to your web
site or your sales brochure. Include the answers to the most
frequently asked questions. It will reduce the number of
questions you have to answer personally.

Each of these 5 marketing tips provides a simple way for you
to boost your sales quickly ...and for little or no new
expense.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV