Building a list for your business is the most lucrative way tomake money. Once you have contact information for yourpotential customers, you can market to them over and over.
Statistically, it takes about seven contacts with a potentialcustomer to get the sale. However, over the course of one year,if you continue to market your product or service to thatreader, you have an 80 percent chance of making the sale.
Below is a list of reasons why you need a list.
1. It's where the money is. As I mentioned before, when youcapture the contact information of your potential reader you canmarket to him/her over and over again. This increases yourchance of making a sale.
2. You can build a relationship with the potential customer.Credibility is always a problem on the internet. When you builda relationship with your potential customer, you are more likelyto get the sale. Your new customer is more likely to trust you,further leading to another sale.
Now that doesn't mean you should abuse this relationship. Offeryour new customer products and services that will actually helphim/her. You will inspire more confidence this way and increaseyour sales.
3. It's cheaper than finding new customers. It costs about fivetimes more to find new customers than it does to market to theones you have. Build a relationship, provide your customers withvaluable content, and they will stay with you.
4. Lists are easy to build. Once you have decided the topic ofwhat your list will be, all you need is a good lead capturesystem. Set up a minisite, list the benefits of subscribing toyour list, and collect the email addresses.
Then you can send them your offers. Just don't forget to providesome kind of content. Offer a free report in addition to yournewsletter. I can't emphasize enough how important good contentis. You want to keep your customers coming back, and content isking on the internet.
5. Having a list will open up new markets for you. If you have alucrative list, word will get around. This will open up a newmarket for you because you will get plenty of potential jointventure partners.
Not only will you get tons of products thrown your way, absolutely free, but you will add new products to the line yousell.
Let me caution you here: don't accept every joint venture youget. Make sure that the product falls in line with what you arealready selling. Make sure that the product is a good one.Evaluate it yourself first to make sure that this is a productyou can be proud of selling. Your reputation is on the linehere.
Send too many offers to your list, and your readers will get soangry with you they will unsubscribe.
There are probably dozens of reasons why you should build alist. The most important reason, of course, is to increase yourbottom line. Give your customers what they want, at a fairprice, overdeliver, and you'll be well on your way to quicklyand easily increasing your profits.
